AFFINA and Astute Solutions Partner To Deliver End-to-End Customer Service and Consumer Affairs Management


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PEORIA, Ill., and COLUMBUS, Ohio, February 27, 2007— AFFINA – The Customer Relationship Company, and Astute Solutions have entered into a strategic partnership to deliver turnkey consumer affairs management and case management.

AFFINA is using Astute Solutions’ ePowerCenter™ customer interaction and relationship management solution to handle multi-channel case management and deliver turnkey services such as product support and troubleshooting. ePowerCenter enables the level of high touch, high quality service interactions companies demand from an outsourced service provider.

“The AFFINA and Astute Solutions partnership is one that has true value,” said Mark Attinger, AFFINA CEO. “Astute’s ePowerCenter is easily configurable, yet also customizable, thereby strengthening our consumer affairs offerings. This synergy, combined with our turnkey approach to end-to-end consumer affairs and case management delivery makes outsourcing seamless for our clients.”

The AFFINA and Astute Solutions partnership is in response to industry changes that demand cost effective, high-touch service delivery with multi-channel case management and drill-down analytics on consumer data. The partnership has already resulted in a number of successful client implementations.

“We’ve already successfully installed the solution for a number of our customer service and consumer affairs programs,” Attinger said. “The initial response is a very favorable reflection on our decision to partner with Astute Solutions.”

“At Astute Solutions, we believe partnering with AFFINA demonstrates the reach of our ePowerCenter solution,” said Astute Solutions President, Joseph Sanda. “Together, we’re offering end-to-end customer care operations across all channels of communication. This helps companies in an array of industries increase revenues, reduce risk and enhance ROI through high quality consumer interactions.”

AFFINA – The Customer Relationship Company is a wholly-owned subsidiary of Hinduja TMT Ltd. (HTMT). AFFINA and HTMT partner with Fortune 1000 and Fortune 500 companies to provide comprehensive contact center, business process outsourcing, and fulfillment services from a global network of operations centers, including locations in the United States, Canada, India, Philippines, and Mauritius. Our integrated, end-to-end solutions set includes customer service, inbound sales support, fulfillment, market research and analysis, claims processing, data capture, order administration, and service provisioning. The 34-year-old company, combined with HTMT, now employs approximately 9,500 people globally, and serves clients in a wide variety of industries, including consumer electronics and products, packaged goods, publishing, automotive, technology, banking and financial services, media and entertainment, logistics and transportation, utilities, healthcare, insurance, and telecommunications. For more information about AFFINA and HTMT, visit or, or call 1-877-4AFFINA.

About Astute Solutions
Through its award-winning consumer interaction and case management solutions, Astute Solutions enables consumer-focused companies to differentiate through service excellence. Its PowerCenter™ product family includes solutions for solving day-to-day consumer interaction challenges and enabling high quality consumer experiences. It optimizes operations through immediate, actionable feedback, while meeting the complex technical requirements of the enterprise. PowerCenter combines best-of-breed interaction, knowledge and relationship management capabilities to deliver the deep functionality today’s B2C companies demand. Astute Solutions’ Global 1000 customers include: McDonald’s, British Airways, Levi Strauss & Co., L’Oreal USA, Scott’s, GlaxoSmithKline, Neutrogena, Abbott Labs, Dunkin’ Brands, and Sara Lee Branded Apparel. For further details, visit or call (877) 769-3750.


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