Achieving cost reduction through customer experience


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Businesses should excel at Customer Experience, but at what cost? The customer insight derived from combining customer feedback with financial data using a Voice of the Customer platform can prove invaluable as senior executives strive to manage costs and grow profits throughout the business.

By analysing the customer insight, areas within the business such as contact centres or retailer’s point of sale can be streamlined to provide the kind of experience customers want. Staffing levels can be varied to follow customer needs and usage. For example a retailer could very staff levels based on customer feedback on queuing times, recent McKenzie research shows that customers who have a low queue time are more likely to recommend to a friend.

With this increased insight in all the areas of the business, decisions can be made with a full end to end view of the customer. Non-profitable areas can be identified and strategic decisions can be made on which reform and which to exit.

Keith Schorah
Keith Schorah founded SynGro, a leading Voice of the Customer (VoC) company in 2004, following a distinguished career in sales and marketing within the IT, telecommunications and industrial sectors, and a long consulting background of designing and implementing customer service programmes in companies around the world. SynGro is focused on the enterprise sector of the Voice of the Customer market where its skills in integrating VOC information with client data such as financials and CRM have been paramount to its success.


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