When I boarded the commuter ferry on Saturday, it seemed unusually crowded. A crew member explained: “We have a capacity crowd — about 2,500 souls — aboard on this crossing.”
Think about that: Not passengers. Not customers. Souls.
Now, I have scientist friends who have dissected the human body and found nowhere for the soul to reside. And believe me, I’m not getting into that debate.
But from my more limited platform –business and customer service — I like the implications if we start thinking of your customers as “souls.” And then do our best to salve them.
