7 Things I Learned From LinkedIn This Week


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The key contact in my target market is typically a baby boomer. (Full disclosure: I are one. Born in ’53.) That’s a tough crowd to engage via social media. So I asked Paul Castain’s Sales Playbook group how I should go about getting them to use the tools more actively.

Boiled down, here’s the really great advice:

  1. Start with existing connections and contacts and “convert” them one at a time.
  2. Your existing contacts – who already respect you – are the key to helping you “go viral.”
  3. Approach them in your traditional way. From that perspective, lead them to the new way.
  4. You need a mix of communication methods. Primarily use the one each individual prefers. (A timeless tips that applies to web 2.0 as well!)
  5. Forward them stuff via e-mail from a wide variety of social media sources so they see the value of what’s out there via drip, drip, drip… from you.
  6. Share a success story. Suggest (again, one person at a time) that they share it with others.
  7. Walk them through how you do it (again, one person at a time) to show them how easy and valuable it all is. (Maybe via a free webinar)

So there you have it. One more time I hear Mom telling me that nothing comes easily or without persistence.

If you’re a member of the group, you can read the whole discussion here.

Republished with author's permission from original post.

Todd Youngblood
Todd Youngblood is passionate about sales productivity. His 3+ year career in Executive Management, Sales, Marketing and Consulting has focused on selling more, better, cheaper and faster. He established The YPS Group, Inc. in 1999 based on his years of experience in Sales Process Engineering – that is, combining creativity and discipline in the design, implementation and use of work processes for highly effective sales teams.


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