6 Steps to Empower Your Employees as Brand Ambassadors


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Employees are actively engaging on social networks such as twitter, facebook, LinkedIn, Google+, tumblr, Pinterest and others that seem to pop up every day. With the encouragement and trust of senior management, employees can become your company’s most important and loyal brand ambassadors.

Engage Your Employees

Below is a presentation (slightly revised) that I presented at a recent HR.com webinar on Social Media and Employee Communications. My presentation entitled “Empowering Employees as Brand Ambassadors” included:

  • The steps your company can take to develop a corps of brand advocates – from identifying ambassadors, training them, developing a pilot program, and then launching your advocates on social media.
  • How companies like IBM, Zappos, and Comcast are engaging their employees to burnish their brands and sell more products and services.
  • How to develop a social media policy that works for your company.

If you would like a larger view, you can see the presentation on SlideShare.

Republished with author's permission from original post.

Jeannette Paladino
Jeannette Paladino is a social media writer helping organizations to build brand awareness, increase revenues, and engage employees as brand advocates on social media.


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