Customers are a valuable commodity that businesses compete for in all markets. Thus, companies always try to outwit each other by developing ways of cutting through the noise and capturing customers’ attention.
The current generation is tech-savvy, a people who can search for products and services online by finding and accessing consumer reports, opinions, and ratings.
Studies show that 75% of B2B customers depend on word-of-mouth to inform their purchasing decisions.
Therefore, businesses must focus on strategies that ensure the messages that reach potential customers echoes their business.
Demonstrating that the product or service you provide is of superior quality to what your competitors are selling is the most effective way of grabbing customers’ attention.
Getting there or achieving this goal might prove challenging, but it will be worth the time and effort.
Below are a few expert suggestions on ensuring the message shines the spot on why you (your product or service) is the best in the market.
#1. Get Specific About Your Product or Service
Never consider it boastful to say that you use the best materials to manufacture your unrivaled products. And if you take your customer-service team through an extensive training program, let it be known to all.
If your goods are sturdy, last longer, and dependable than your competitors, explain how you manage to create them and what benefits customers will gain.
Stating what you offer apart from your competition is selling makes the consumer see that your product or services are of a superior quality though falling in the same category.
Show them how it is not “just another” service or product but the best of its kind. Contract manufacture for instance should have strict manufacturing criteria, while customer service should have clear goals to meet.
But doing this demands that you assess your service’s or product’s quality and give an honest assessment. Back your claims by getting specific about the quality elements that make what you are selling the best, and place that message front-and-center on your social media accounts, blogs, and website.
#2. Measure Your Performance Against Goals
Put in place systems that give credibility to your systems and frameworks that measure your business goals in logistics, customer service quality, and process efficiency.
Customers will be more confident to transact with you if they see that your company operates under thoughtful protocols, showing them that the business is a leader in the industry and delivers as per expectations.
You can take advantage of the various resources and methods to demonstrate your company’s value, including getting certifications from the ISO (International Organization for Standardization).
You can use the certifications to benchmark your successes, which exemplify your business performances and will help to attract customers.
#3. Pay Attention To Packaging
Everything from your company logo design, how the website is present, and even how you package your product or services speaks volumes about your business.
The objective is to portray or convey quality. People are drawn to what makes an emotional connection, speaking to each person at an individual level, and that is how they want to be associated with what you are offering.
Hence, let quality be evident in everything you do. Use crisp imagery in your marketing materials and ensure they reflect your business image.
Use premium stock paper and professional print designs for our business cards. Moreover, the content you post online must have a tone that tells a story about the company, its journey from where it started, and where it is headed.
A journey that will be possible when customers at part of the quest.
Even the box used to package your product, though it is thrown away after unboxing, must make a statement about its contents and the company.
For instance, Amazon uses the phrase “Frustration-Free Packaging” which sounds obvious but is thought-provoking.
Also, the first thing that grabs you when you hold the cardboard boxes Apple uses to pack and ship their iPhones is how these scream convenience and quality.
What you might regard as trivial details is what grabs the customer’s attention and influence their purchasing decision. Thus, present your product or service in a manner that conveys quality.
#4. Focus On The Overall Experience
Customer loyalty and customer service experience correlate. According to studies, quality is essential, but current consumers evaluate who they do business with and what they buy based on the information they find during random interactions.
After demonstrating that your company offers quality solutions, you must focus on building and maintaining a solid relationship with your customers. It is how you develop loyalty.
#5. Consider Social Impact
Product or service quality is, at times, not the only concern; you also must consider your company’s quality regarding its civic engagement.
Most established corporations have a robust “giving back” culture. They stretch a helping hand to the communities in various social-economic areas.
Hence, find charities and outreach events to support or coordinate if you want to be seen as a socially conscious business that offers quality products or services.
Do not forego any chance to show our community and the world that you are a true citizen. Having evident social values will help convince the customers who are on the fence between what you offer and the competition to side with you.
#6. A Labor Of Love
Doing business aims to offer a solution to a problem or need you identified in the market. It is a game where profit is the primary objective, but it works if you love it and are committed.
That is who you will develop a product or service that your consumers will also love, hence the need to uphold quality.
