Consumers today are very time stressed. They want to make their purchase quickly. Fast is the name of the game.
Imagine you are in a city you don’t know anything about and in an hour you have to arrange a place for business meeting. You picked up your smart phone and do a search. Luckily you arrive on a website with a click-to-call option. You tap the phone number and you are immediately with someone who has a solution to your problem.
So as a consumer do you have time to fill a form and wait for response or will you use click and call? Remember consumers are always a click away from your competitors. Hence, Mobile click-to-call is very effective for any sized business.
Check out these 5 reasons why SMBs should use Mobile Click-to-Call…
1) Calls are valuable
Calls are key in helping consumers connect with businesses in the digital age.
Consumers call your business because they want to make a purchase, and research indicates that telephone calls produce conversions of 15 to 20 times more frequently than web leads.
Local searches generate a lot of calls. People will shop and browse offers, but to get a prompt solution, people still want to call. So the more phone calls you can generate the more business your company will win.
Why? Because calls are valuable.
2) Mobile is really good at generating calls
Mobile devices are not only search tools but phones at their core. So smartphone users are more likely to call rather than click and fill out a web based form.
Google recently announced that more than 20 million calls are placed from its mobile click-to-call ads each month.
Also as per BIA/Kelsey there will be 70 billion calls per year to businesses generated from mobile search, including directories, apps and “traditional” search by the year 2016. Mobile click-to-call is absolutely great at generating calls for SMBs.
3) Calls are cheap to generate
Generating calls via mobile click to call is quite cheap. There are still fewer companies bidding for mobile traffic than regular desktop traffic. Ads are cheaper.
Buy them while they’re still cheap.
4) You’ll be ahead of your competitors
Mobile has made it very easy for people to research products and connect with businesses while they are on the go. Despite the boom in mobile, only 57% of SMBs doesn’t have mobile friendly website.
Imagine you have a mobile friendly website with click to call option!
You’ll be substantially ahead of your competitors.
5) The mobile wave is approaching
Mobile users are growing tremendously, research indicates that by the end of 2013, there will be more mobile devices on Earth than people.
A recent study indicates that total mobile advertising spend in US was $2,293 million in 2012 and it is estimated to be $10,338 million by 2016.
Nearly 116 million Americans will use a smartphone monthly by the end of this year, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone.
A recent article in Forbes projected that the mobile click to call market may end up being 5 times larger than the pay per click market has been for Google. Click- to-call is more likely to succeed in the area of mobile marketing. It is quickly becoming the most effective online marketing technique for small businesses.
