Are you interested in increasing your eCommerce sales in 2022? If so, you’re not alone. Business owners and marketers across all industries understand that they would have a tough time reaching their target audience and securing more sales without digital marketing.
The way market to our customers has changed dramatically over the last several years. There are more ways to build rapport with existing customers and turn first-time visitors into brand advocates than ever before.
With that in mind, 2022 is almost here, which means it’s time to dive and develop your digital marketing strategy for the year ahead. We know that this is a stressful time, especially when you’re dealing with an influx of sales and customer inquiries due to Black Friday and Cyber Monday.
Today, our goal is to take some guesswork out of your brainstorming and show you several strategies you can use to skyrocket your eCommerce sales next year.
Ready? Let’s begin!
Streamline the Shopping Experience
The first step to increasing your sales is to focus on creating a robust user experience. You could have the best product in the world; it won’t matter if visitors can’t seamlessly navigate your website.
There are a few ways you can streamline the shopping experience for your audience. Our first suggestion is to make sure your website loads quickly. Research shows that 47% of shoppers expect a website to load in two seconds or less.
We suggest running a speed test and making structural changes to your site based on what you learned to improve speed and performance.
You’ll also want to rethink how your shopping cart and checkout page works. A majority of people who abandon their shopping cart do so during the checkout process. The key to reducing these instances is to ensure shoppers can always see their cart and navigate to the payment page with one click.
We like to have our beta testing team go through the process of buying various products from our online store. In many cases, we find room for improvement and make positive changes to our customers’ shopping experience year over year with this strategy.
Encourage More Email Signups
Odds are, you already have an email list that contains existing customers and prospects. The mistake many marketers make is they feel like they can stop pushing for signups once they generate “enough” leads. I’m here to tell you that this is not the best way to increase sales.
If you hope to nurture your existing leads and turn them into customers, you have to keep adding the right people to your list. If implemented correctly, you’ll always have an audience available for your latest content and promotions.
I recommend making email marketing a cornerstone of your 2022 strategy. You should always ask visitors to join your list so they can get your latest newsletter, offers, and blog content. If someone is genuinely interested in your product, service, or industry, they will subscribe.
The key to effectively using email marketing is to segment your leads. Segmenting gives you the option to create personalized marketing campaigns for each sub-set of your target audience. For instance, a marketer at an online pet store could segment their audience based on the type of animals each person owns. So, cat owners will get emails about your latest cat food sales, and dog owners should get relevant blog posts delivered to their inboxes.
Studies show that personalizing email headlines and content can boost your open rate by an impressive 26%! If more people are opening your emails, there’s a good chance many of these people will eventually become customers.
Diversify Your SEO Strategy
Search engine optimization (SEO) is another fundamental digital marketing strategy you need to succeed in 2022. A majority of online experiences start with a search engine. If you can boost your ranking for prominent keywords in your industry, there’s an excellent chance new people will discover your site every day.
Google’s Keyword Planner can help you find the search volume and competition for industry-specific keywords. The best way to climb through the results is to choose words with a medium to high search volume and a low to medium competition rating.
Once you find the words you want to use, it’s time to strategically include them throughout your site. You’ll obviously want to include keywords in your blog posts and headlines, but we want to focus more on emerging search strategies.
Voice search is quickly becoming a common way to find answers to questions while they are on the go. Experts suggest that by the end of 2021, nearly 30% of all searches will occur without a screen. If you hope to improve your voice search visibility, use your keywords conversationally throughout your content. You’ll also want to create blog posts that answer specific questions someone might verbally ask instead of typing. So, instead of “email marketing tips,” you may want to try “How can I generate email leads for my business?”
You should also consider adding videos to your site and optimizing them for search. Research shows that video content can increase your search traffic by 157%, which is pretty darn impressive. But you can’t simply add videos to your site and watch the traffic pour in.
You should optimize your video by including a transcript, appropriate title, and thumbnail that urges visitors to click play. Transcripts and titles, and tags help you target specific keywords, while thumbnails engage your audience and increase the likelihood that they’ll watch your video.
Use Social Proof to Build Trust
The next topic we want to talk about today is trust. Here’s a quick question; would you buy something from an online store that featured zero reviews? Most of us wouldn’t. In fact, 70% of shoppers say that they purposely seek out reviews when thinking about placing an order online.
Reviews are the best form of social proof you can add to your business. Essentially, social proof is a strategy that allows you to show new visitors that you’re trusted by other shoppers and well-known brands.
If you want to encourage more existing customers to leave reviews, consider sending out reminders to people a week or two after their purchase. When people are genuinely happy with a product, service, or business, they want to let others know. You can even sweeten the deal by giving visitors an exclusive discount for leaving their honest feedback on your site.
Trust badges are another essential form of social proof. Basically, trust badges are seals of approval that are typically put on checkout forms. You’ve likely seen trust badges from reputable companies like Norton, McAfee, and PayPal.
On average, this social proof feature can improve your form conversion rate by an impressive 42%. If you’ve noticed most visitors abandon your payment form, consider putting your reputation on display with a trust badge.
Add More Customer Support Options
The last topic we want to discuss today is your customer support channels. When a visitor has a question about your products or a customer has an issue with their purchase, a well-trained customer service team can turn a sour encounter into a positive experience.
We suggest using a mix of chatbots and live chat to assist your visitors. Typically, chatbots are used to answer common questions and quickly provide resources to paying customers. You’ll find that implementing chatbots into your strategy is an excellent way to save your team time, boost customer satisfaction, and help users with unique or complicated issues.
You should also consider using social media as a customer support channel. Believe it or not, 2.74 billion people use Facebook every month. You can safely assume that many of your followers want to know more about your products or need help with an order. If you have a team ready and waiting on Facebook, they can help these people, which leads to happier customers and more sales.
Back to You
As you can see, there are quite a few ways to keep visitors engaged and happy next year. The tips outlined here offer a framework that most business owners and marketers can adopt to skyrocket their sales in 2022. I suggest carefully monitoring your results and making changes to your strategy throughout 2022 if you want to maximize profits and engagement by the end of next year.