10 Top Marketing Effectiveness Questions Answered


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Innoveer Solutions consultants share customers’ top responses to the marketing effectiveness questions we most frequently ask.

Expert Consultants Ask The Right Questions

Using CRM technology to improve the effectiveness of your marketing program can be hard work. But over the years, our consultants have discovered that by asking the right questions, we can quickly gather the information required to make killer recommendations for taking your marketing automation capabilities to the next level.

What are the best questions to ask? On the Innoveer website, we’ve detailed the top 10 questions that our consultants pose when they’re assessing our clients’ marketing effectiveness capabilities. These questions include:

  • Leads: Do you score leads based on previous activity and augment your lead information?
  • Responses: Do you track and follow through on every response received?
  • Results: Do you build ROI into your marketing campaigns?

Customer Answers May Surprise You

Now, what are our customers’ typical responses to these questions? To learn more, I turned to Innoveer’s consultants, asking them on video what they’ve been hearing. Watch for their insights into how our customers are working to improve their marketing effectiveness capabilities via CRM.

Learn More

For all of Innoveer’s videos, see our Facebook video page — you can even “like” us. Also follow Innoveer on Twitter.

Post and thumbnail photos courtesy of Flickr user jsawkins.

Republished with author's permission from original post.

Adam Honig
Adam is the Co-Founder and CEO of Spiro Technologies. He is a recognized thought-leader in sales process and effectiveness, and has previously co-founded three successful technology companies: Innoveer Solutions, C-Bridge, and Open Environment. He is best known for speaking at various conferences including Dreamforce, for pioneering the 'No Jerks' hiring model, and for flying his drone while traveling the world.


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