1 Quick Tip to Move Marketing Leads Through the Funnel Faster


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move marketing leads through the funnel with HubSpot, Zapier and Slack

As a marketer, your main concern is bringing in new leads and driving them through the marketing funnel to sales.

On the marketing team for WhatArmy, that’s our main concern, too.

If fact, we don’t just want to drive leads to sales; we want to get them to sales as fast as possible. We want sales to receive a notification the moment we set a lead’s lifecycle stage to MQL.

Our resident database genius and lifehacker (I know, great combination, right? We suggest you get one of your own immediately) and WhatArmy Founder Chris Merrill, heard our concern and whipped up a solution combining HubSpot (ourCRM/COS), Slack (our internal communication tool) and Zapier (our favorite app integrator).

Seriously, he did that.

Because not everyone has their own Chris Merrill and we haven’t found a way to mass produce him yet, we can at least give you his lead-notification solution.

Now, for this to work, you do need to use HubSpot, Slack and Zapier … BUT, if you don’t use those tools, Zapier integrates with a bunch of other tools and we can still help you. You can talk to the actual Chris Merrill for a solution. Just fill out our web project consultation form.

For the rest of you, WhatArmy’s very own Philipp Walzer walks you through how it’s done below.

How to Automate MQL Notifications on Slack

Click here for the Zapier Zap discussed in the above video!

That’s it! You have now set up a slack notification that will go directly to your sales team for every new marketing qualified lead in your HubSpot database. Of course, you can set up Zaps for all kinds of things, like when new contacts come into the system, etc.

Great, What Else Can I Do?

Awesomely (or creepily for non-marketers), Zapier saw what we did with this zap and reached out to us for a HubSpot CRM product update on Zapier integrations.

We gave our example of how Zapier helped us and can help others, but we also saw a bunch of cool things that other companies do with these integrations to drive business and save time.

Check out Zapier’s update for more ideas.

Now it’s your turn!

What other apps are making your marketing tasks easier? What would you like your website to do more efficiently if it could? We’d love to know your time-saving tips and ideas.

If you have a great idea and need help implementing it, give us a shout! Fill out our contact form or our web project consultation form now.


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