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Orinna Weaver

Orinna Weaver
Orinna is a Content Marketing Specialist at Radius. She helps marketers grow through constructive content and specializes in business-to-business marketing strategies.

Intent Data Is Just One Piece Of The Predictive Puzzle

Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about...

4 Reasons Segmentation Builds Success and Growth

Segmentation is at the heart of the best marketing campaigns. It allows marketers to target prospects with a high propensity to convert and increase...

The 16 Tools in the Radius Marketing Stack

Though Radius is a marketing technology platform in itself, our own marketing department would be unable to get through our day-to-day operations without the...

Why You Need a Data Strategy

Data is hard. For most companies, it’s a complex mass of unstructured information on their current and prospective customers. Adding to the challenge, customer...

How to Find Your Total Addressable Market

Businesses love talking about total addressable market because it’s exciting for them to see the available opportunity for their product or service. So exciting,...

How Customer Data Can Save You from Bad Marketing

In a perfect world, marketers would only market to the right prospects with the best possible message. It’s no secret that a compelling message...

A Look Inside the Marketing Campaign that Generated over 97K Unique Visitors for Buffer

As content marketers, we want to know that what we create matters and makes a difference to the company as a whole. One of...

How to Find the Technologist Hiding in Your Marketing Team

The average marketing organization often runs on 40+ technology applications. As teams bring more and more tech onto their plates, the marketing operations specialist...

Why Sales Will Love You for Giving Better Leads

In honor of Valentine’s Day, the Radius marketing team would like to dedicate the holiday to our sales team. Here at Radius, marketing and...

Why Millennials Distrust Marketers

Finding the right marketing recipe to target millennials is a challenge that B2C marketers have been grappling with for some time now. As more...

The Must-Know Marketing Metrics for Every Salesperson

Sales and marketing each have distinct metrics that apply to their respective departments. While sales does not necessarily need to know the ins and...

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