Orinna Weaver
Orinna is a Content Marketing Specialist at Radius. She helps marketers grow through constructive content and specializes in business-to-business marketing strategies.
Intent data is one of the latest buzzworthy trends in predictive marketing, yet many companies in the predictive space have very different viewpoints about...
Segmentation is at the heart of the best marketing campaigns. It allows marketers to target prospects with a high propensity to convert and increase...
Though Radius is a marketing technology platform in itself, our own marketing department would be unable to get through our day-to-day operations without the...
Data is hard. For most companies, it’s a complex mass of unstructured information on their current and prospective customers. Adding to the challenge, customer...
Businesses love talking about total addressable market because it’s exciting for them to see the available opportunity for their product or service. So exciting,...
In a perfect world, marketers would only market to the right prospects with the best possible message. It’s no secret that a compelling message...
As content marketers, we want to know that what we create matters and makes a difference to the company as a whole. One of...
The average marketing organization often runs on 40+ technology applications. As teams bring more and more tech onto their plates, the marketing operations specialist...
In honor of Valentine’s Day, the Radius marketing team would like to dedicate the holiday to our sales team. Here at Radius, marketing and...
Finding the right marketing recipe to target millennials is a challenge that B2C marketers have been grappling with for some time now. As more...
Sales and marketing each have distinct metrics that apply to their respective departments. While sales does not necessarily need to know the ins and...