Louis Foong
Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.
Interesting Infographics: Lead Management
If you have gone through spring cleaning of your lead generation, then you should also be thinking about how well you are handling your...
Three Social Marketing Tricks to Remember From Top Brands
Do you follow a brand in social media? Are you glad you did? If that's the case, they are either doing one of three...
B2B Social Media Case Study
Going Beyond Tactical Marketing To Build Engagement I am always on the lookout for case studies, success stories and examples of successful B2B lead generation...
5 Spring Cleaning Tips for B2B Lead Generation
Spring forward – It's Time To Clean Up Your Act! It's only an hour's difference, but waking up this past Sunday morning with the clock...
The Five Laws of REAL Social ROI
Another Social Media Week has come and gone, 5th year in a row. Where are we today? Have we really moved on from Social...
Oscars 2013: 10 Lessons for B2B Marketers
Captain Kirk (William Shatner) beaming in from Starship Enterprise went into the future to advise the Oscar 2013 award ceremony show host, Seth MacFarlane...
Kick-start Your B2B Lead Generation Efforts
—Cleanse, Renew, Restore Balance in Your Demand Generation Process I'm not a movie star or a TV talk show host; I don't dance with...
Top 5 Questions that 7000+ Businesses Are Asking About Lead Generation
—Clues from HubSpot's Recent Marketing Benchmarks Report If one were to judge by the extraordinary mileage that Twitter got at the recent 55th Grammy Awards,...
Tips on Optimizing Social for B2B Lead Generation
Wondering how to turn your social channels into lead generating machines? The following presentation offers some great tips on B2B social media lead generation....
Social Media Lingo–Terms It Won’t Hurt You to Know
—Despite the Pins, Pokes, Tumbles and Tags! Did you see that sign outside an elevator that said, "In case of fire, please leave the building...
Content Curation for B2B Marketing: Part Three
—Content Curation Tools to Feed Your Community A Gourmet Meal…Every Single Time! Concluding this three-part series, I have collated a shortlist of content curation tools...
Interesting Infographics: The State of B2B Content Marketing
MarketingProfs and the Content Marketing Institute conducted a recent study which has been nicely summarized in the Infographic below. They found that in general,...
Content Curation for B2B Marketing: Part Two
—Take a Cue from the World of Wine Continuing this three-part series, I'm keeping my word from last week's post where I talked about what...
Content Curation for B2B Marketing: Part One
I got a phone call from a client, the marketing head of a mid-sized technology company here in Canada. She picked up on my...
Top 5 CMO Resolutions for 2013
HAPPY NEW YEAR! And welcome back to my blog. 2013 is here and so are we. The so-called Mayan Apocalypse and the universal fascination with...
The B2B Lead Generation Guide–Gift Wrapped For You!
Open and Enjoy—Compliments of the Season It's a busy time of the year…everyone is scrambling to get a zillion projects done before the holidays. To...
Stir It Up–It’s the Holiday Season!
Take some tips from food and wine experts The magic of the holiday season is unmistakable. Whether or not you are a social enthusiast,...
The Upside Down World of Social Media
Holy Tweet—It's The Pope! I just read in this news article that Pope Benedict XVI will be relaying his "pearls of wisdom" about the Catholic...
What NOT To Do When Faced With A Customer Service Issue
Don't Throw Customer Service Out the Window at 30,000 Feet! I was making my way back to Toronto from Southern Africa last week after a...
Interesting Infographics: Inbound Marketing 101
In keeping with the theme of "back to basics", now that we have seen the 5 principles of lead generation, Impact Branding & Design...