Do you follow a brand in social media? Are you glad you did? If that’s the case, they are either doing one of three things:
- Connecting with one of your passions and/or interests.
- Entertaining you with their engaging personality.
- Providing interesting and/or important information to you.
If you’re a small business owner, you may want to consider which of the three strategies you’re following. You might also mull following one of the strategies exclusively. However, it’s fine to dabble in each. “These approaches are interchangeable, and a brand can not only switch back and forth between them, but also use two or three at the same time,” says Caitlin Francke, SVP, and Director of Social Strategy at Publicis Kaplan Thaler. “The most important thing is for a brand to stay true to their DNA, identify what they are best at, what they can offer the consumers the most of, and focus on that. That will be their strongest play.”
The three strategies — passion, personality and transparency — are outlined below.
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Image: Mashable.com
