Tips on Optimizing Social for B2B Lead Generation


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Wondering how to turn your social channels into lead generating machines? The following presentation offers some great tips on B2B social media lead generation. Give us your feedback on which B2B social media tips worked for you.

Why Social for Lead Generation?

  • 50- 70% of the buying cycle is now completed before customers ever engage with a sales person

  • 56% of B2B marketers acquired new customers using social media in 2011

  • 70% of marketers now use social media part of their marketing strategy

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


  1. One of the challenges we face is the conception (or misconception) of what social is as perceived by many business leaders. A large number still assume its some useless twitterings or a bunch of idiotic facebook posts when social is far more encompassing (just like this here) especially if you are considering social for lead generation. Thanks for sharing those stats Louis.


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