Zane’s Cycles Pedals its Way into the Purple Goldfish Project


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Zane’s guarantees to make you a customer for life

Jeanne Bliss offers up Zane’s Cycles of Branford, CT as #460 in the Purple Goldfish Project. This PG was taken from a speech Jeanne gave at a Net Promoter conference.

zane's cyclesFree tune ups and lifetime warranty

“Every bicycle purchased from Zane’s Cycles comes with our exclusive ‘Zane’s Cycles Lifetime Free Service and Lifetime Parts Warranty.’ Anytime your bicycle needs service, a full tune-up or just a quick adjustment, we will make those necessary adjustments for free as long as you own your bicycle.”

The guarantee doesn’t just stop there. Zane’s also offers:

90-Day Price Protection. We guarantee you will never overpay at Zane’s Cycles. If you find any item you purchased in stock for less anywhere in Connecticut within 90 days, we’ll gladly refund you the difference plus 10%

30 Day Test Ride. To guarantee you have purchased the correct bicycle, ride it for 30 days. If during that time you are not completely satisfied, please return the bicycle for an exchange. We will gladly give you a full credit toward your new selection.

Serious. Fun. Guaranteed. Twenty Five + years ago we started with the belief, “the only difference between us and our competition is the service that we offer.” If you don’t feel that we are living up to our mission, let us know and we’ll fix it immediately. If you have a concern and would like to discuss it with me directly, please e-mail me. I will personally respond to you.

Today’s Lagniappe (a little something extra) – American Express Open featured Zane’s in a commercial and did this spotlight feature:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

Here are the basic ingredients / r.u.l.e.s of a purple goldfish:

Relevant, Unexpected, Limited, Expression and Sticky.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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