Yahoo Dropping Delicious Makes Complete Sense – But Not Really


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Trying to figure out why Yahoo decided to drop Delicious from their portfolio isn’t hard. It could be because it isn’t growing anymore, doesn’t make any revenue, is no longer hot (hey, its been a long five years since Yahoo bought the company).

Cutting products and focusing the company is exactly what Yahoo has to do if it has any hopes of turning itself around (in fact, this is pretty much what they said they were going to do).

So, what’s the big deal?

While it may have made a good product level decision, dropping Delicious makes no sense when it comes to marketing strategy – at least at this point and time.

Delicious has been woefully neglected since being purchased by Yahoo but it is still a brand that a lot of people understand and care about. In the meantime, Yahoo has done nothing to get people excited about Yahoo again.

Nobody really knows what the Yahoo brand stands for and why they should care anymore.

None of this will really matter if Yahoo can get it’s act together but in the short run, I would say this is another warning sign that things are not heading in the right direction. Building excitement about your brand and products is hard enough without pissing people off first.

Image Credit: Flickr

Republished with author's permission from original post.

Josh Duncan
Director of Product Marketing currently working at a software startup. Excited about product marketing, technology, customer experience, and the impact of social media and content marketing.


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