Xtract Appoints Industry Heavyweights From Smlxl, Microsoft and Financial Services to Its Board


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London, UK and Helsinki, Finland 15 October 2007– Xtract, the trusted partner in community marketing intelligence, has appointed three new members to its Board of Directors:

• Martti Mehtälä, former Managing Director of Microsoft Finland as Chairman of the board
• Alan Moore, the Engagement Marketing guru from SMLXL as Member of the board
• William Greenberg, senior Canadian management advisor as member of the board

“Martti, Alan and William bring strategic business, marketing and management strengths as we are moving the company to the next level. Xtract has a smart business model and excellent technology. Our solutions are being delivered and demanded by world’s largest brands and we are well set for this challenge,” says Jouko Ahvenainen, previous Chairman of the board and Chief Operating Officer of Xtract.

Martti Mehtälä, Chairman of the Board of Xtract adds: “In the digital age, customer knowledge and understanding of communities they belong to, is of fundamental commercial importance for all industries. In fact, companies will not be able to properly monetise their customer communities without relevant community marketing intelligence. Since Xtract specialize in analysing social networks and predicting customer behaviour, this gives us a unique competitive advantage, and an opportunity to provide our customers deep insight understanding about their end-customers’ behavioural patterns, likes and dislikes, which can be used for improved, more focused and more relevant marketing, saving in cost and speed to market.”

The other existing Xtract board members are Xtract’s co-founders Kimmo Kiviluoto, CEO and Jouko Ahvenainen, COO as well as Juha Mikkola, Senior Partner and a Co-Founder of Eqvitec Partners.

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