With PowerReviews, Sierra Trading Post Experiences a Dramatic Increase in Sales Conversion and Click-Through Rate


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PowerReviews’ AnswerBox Resolves Purchase-Blocking Questions at the Critical
Decision Time

SAN FRANCISCO, Calif., April 12, 2010 – – PowerReviews (www.powerreviews.com
), the leading provider of customer reviews
and social commerce solutions, announces Sierra Trading Post, a multichannel
retailer, has adopted PowerReviews’ AnswerBox solution. AnswerBox is a
question and answer solution that enables Sierra Trading Post customers to
post questions on the site to be answered by staff members, subject matter
experts, or other knowledgeable customers. PowerReviews’ AnswerBox solution
has been proven to enhance customer satisfaction, shorten the length of
customer-response time, reduce staff workload and boost sales conversions.

Within one month of implementing AnswerBox, more than 1000 answers to
questions submitted by the public were posted to the website for other
visitors to see. As soon as a question is answered, the person who submitted
the question is notified via e-mail. In these emails, Sierra Trading Post
experienced a 300 percent higher click-through rate and a 50% increase in
conversion over traditional email campaigns.

“AnswerBox is not only a valuable sales tool for us, but it’s also
incredible for customer engagement,” said Mike Tran, Web Technology
Specialist, Sierra Trading Post. “It gives us insight into the types of
questions our customers have, and let’s us know where our product
information may be lacking. The total revenue generated solely from this
tool continues to rise, and we look forward to more success with AnswerBox.”

“PowerReviews’ primary objective with all of our clients is to positively
impact the bottom line,” said Pehr Luedtke, CEO of PowerReviews. “It is
always gratifying to see such impressive metrics, and it reinforces that we
are moving the needle in terms of driving more sales for our clients.”

About PowerReviewsR

PowerReviews is the leading provider of customer reviews and social commerce
solutions to retailers and brands. The company’s innovative tag-based
approach to collecting, organizing, structuring and analyzing user-generated
content significantly boosts product sales and customer engagement.
Recognized as the customer reviews Solution Leader in the Internet Retailer
Top 500 survey, PowerReviews works with over 850 retailers and brands on
over 2700 websites, including Staples, Drugstore.com, Gardener’s Supply,
Diapers.com, Callaway and Jockey. In addition to its Enterprise solution,
PowerReviews offers an on-demand solution for small- and medium-sized
businesses called PowerReviews Express (www.powerreviewsexpress.com
). PowerReviews also operates a
product reviews and recommendation site for consumers, called
Buzzillions.com (www.buzzillions.com)
PowerReviews blog is at www.blogs.powerreviews.com

About Sierra Trading Post

Headquartered in Cheyenne, Wyoming, Sierra Trading Post is a multichannel
retailer known nationwide for offering Great Deals on Great Brands. Sierra
Trading Post purchases brand name overstocks, closeouts and 2nds, and passes
the savings on to its customers – selling outdoor gear, shoes, men’s
clothing, women’s clothing, accessories and home furnishings at 35% to 70%
savings every day. A top 100 Internet retailer in sales per Internet
Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise,
Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call
centers located in Cheyenne and Cody, and a website at
www.SierraTradingPost.com . More
information about Sierra Trading Post’s AnswerBox service can be found at

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