Will Color be the NBT in social? Or will it fade?

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Think fast!

Find someone. Take pictures together.
Party. Play date. Lunch?

Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. There’s no attaching, uploading, or friending to do. Share together in a new, moving social network. Just look around.

You may have no idea what I’m talking about. yet. Color is a photo sharing/social network app launched last week, and it was not a quiet launch either. Mostly because of the massive funding ($41 million), and a complete lack of documentation about how people should actually use the app. Count me as one of those still somewhat in the dark…

I loaded it, opened it, saw that I must upload my pic, no other instructions after that. I messed with it for about 10 minutes. Closed it and thought-$41 million huh? Did someone leak Color too soon? Is bad buzz better than no buzz? Do they even care what we think? Why launch an app like that w/o even some cryptic, requisite instruction on how this is supposed to change out social being? I agree that mobile photo sharing is definitely a route worth pursuing, but I’m still sitting here wondering what the business application could possibly be.

But let’s dig. So if it’s mobile social photo sharing, then, for instance we could pull the photos of specific events all into one bucket w/o a lot of the fat right? We can see what everyone is seeing from that event, from different perspectives and vantage points right? That’s kind of cool. I’ll keep playing with it but as of this writing, I have rose-colored glasses. :)

If this is supposed to be the “Next Facebook,” I’d say they have a long way to go. Which reminds me, how is Diaspora and it’s quest to being the NBT in social coming along?

Republished with author's permission from original post.

Marc Meyer
As a Digital and Social Media strategist and CEO for Digital Response Marketing Group, Marc Meyer has been able to take technology, marketing and the world of all things digital and simplify it in a way that makes sense not only for the SMB owner, but also the discerning C-suite executive of a Fortune 500 company.

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