Now that you’ve set up your Shopify store after going through the layout innumerable times, making multiple calls with the logistics team, and updating the inventory with all the product details, it seems like the work is finally over! But is it?
Did you know that 53% of US online adults are likely to abandon their online purchase if they can’t find a quick answer to their question? And 73% say that valuing their time is the most important thing a company can do to provide them with good online customer service (Forrester). Moreover, according to the 2019 NICE inContact Customer Experience Benchmark, the top three global investments for businesses who support customers via contact centers include:
- 52% improving website experience
- 42% continuing customer experience measurement programs
- 38% upgrading technology to communicate with customers
The statistics have proven that today’s customers are not just savvy and hold high knowledge of the products in the market; they also want quick customer service, which is highly personalized. Speaking of just GenZ, they hold a spending power of $143 billion while being 40% of the world’s consumers. Today, it is undeniable that businesses need to adapt and grow massively with the changing times of conversational marketing & highly smart ai. Adding to this equation is the rising popularity of messaging apps and the culture of instant gratification.
I am sure you can now see how personalized chatbots fit seamlessly into any Shopify store’s communication and marketing model. What was called the future of communication is today’s need, and that is precisely why you need a chatbot for the Shopify website.
Why Chatbots?
- Give your brand a personality!
- Resolving Basic Queries
- 24*7 Support
- Product Recommendations
- More Sales, Happy Customers
- Know your customers better
With branding and marketing being the soul of product differentiation, why should your customer interaction remain boring and dull? Your bot could be a pretty little pink fashionista called Betty in your Clothing Shopify store or a guy named Brad in your athletic accessories store. Give your communication a personality; go all out. Make the customer feel that they’re talking to you in an actual Store.
E.g AVA for Air Asia, Ross IBM’s legal advice bot, Specter for WotNot, and many more.
Where’s my order? Can you delay the delivery by 2 days? Could you gift wrap this order for me? What’s the refund status?
While every customer is different yet unique, the basic questions almost always remain the same. Why have a manual resolution for each query? Or delay a response and risk losing a customer? A chatbot does all this for you in split seconds with the communication style you choose!
Having a chatbot around is like never having to shut shop for anything. An old customer still asking you for the refund status after the transaction has been processed at 3 am? Someone wanting a quick product comparison at 6 in the morning and wanting to place a quick delivery order?
The support is not just round the clock; it’s personalized for every customer (no matter how varied the queries may be), even when they are all conversing at the same time.
With the power of AI, chatbots are capable of deriving individual product recommendations out of thousands of products from your catalogue and make suggestions to hundreds of customers. Why just show a customer 5 cool summer shorts when you can show them 20? And add on some cool tees to complete the look?
Now that you’ve customized your chatbots with your customers’ persona while maintaining the human touch in communications and understanding your customer demands and demographics, the battle of customer satisfaction has been won. Happy customers are returning customers; returning customers recommend products and services they love, which in turn sees a linear improvement in sales figures.
Given the multiple analytical tools available in the market, it’s a tough job to decipher the numbers and make sense out of it. With chatbots, it gets all the more easier for you to know your customers better as the data collected is more insightful and beneficial. Now you’re not just guessing but backing up your customer insights with actual figures and characteristics. Not just email Ids and phone numbers.
Now that we’ve seen how amazing an assistant the chatbot can be, you’ll still need to decide how you should go about selecting one.
Tips on Selecting a Shopify Store Chatbot
- No Code Builder
- Graphic Design
- Easy to deploy
- Omnichannel
- CRM & Other integrations
- Air table integrations
Go ahead with something that makes creating personalized bots absolutely do-able, even if you’ve never done any development work! Easy peasy and executable by anyone in your team, from a content strategist to the CEO! Just like Wotnot’s no code chatbot builder.
Keeping in my mind the clientele has built an easy flow chart model. Just add blocks one after the other, like how a regular conversation would progress. Moreover, you can easily add pictures, videos, and much more!
Now that you’ve built the bot easily, deployment should also be a cakewalk. It should be as easy as adding 2 lines in your website’s header section, either via your client’s GTM or direct, and that’s it; you are rolling.
Your clients are in multiple places, and so should you be. There should be multiple platforms for to you choose from that allow you to deploy your bot not just on your site. Best platforms to look out for Whatsapp and Facebook.
Also, look into easy integration of your CRM with any software of your choice using an API. Get no-frills attached information collection to CRMs, email campaigns & social media campaigns with a chatbot.
With an e-commerce site, it is imperative that you should offer every customer multiple product recommendations. Airtable is one such tool that allows you to optimize your eCommerce bot fully. With chatbots, easily integrate your Airtable with the bot and see those sales rising!
As a Shopify Store, you can use chatbots that not only bring conversations & insights but also add to increased customer satisfaction plus sales!
