Why Is It Important To Communicate Cleanliness to Customers?


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Communicate Cleanliness to Customers

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Customers have slowly started returning to their favorite places and business owners have started to ramp up their cleaning efforts. The pandemic has definitely led to a change in our perception of the world that surrounds us.

We are now suddenly hesitant to touch objects close to using. We are also hesitant to shake hands with others or even breathe the same air.

What measures can businesses take not only to adapt but also to reassure customers?

What Are the Best Ways to Communicate Cleanliness?

How can you best demonstrate that your business is not only clean but also safe for your customers to return?

Owners of businesses throughout the globe are practicing more transparency with their cleaning protocols and procedures.

With all the uncertainty regarding our surroundings, customers now demand higher sanitation standards.

In fact, a study recently conducted by P&G Professional shows that over 50% of the people surveyed want to see visual evidence of cleanliness in the form of signage or pamphlets.

People would like to know what products businesses are using for cleaning and what they are doing to protect their customers. So, business owners need to find creative ways to communicate cleanliness.

Business owners, restaurateurs, and hoteliers are learning how to communicate cleanliness.

People will remember your business based on how you treat them, how you message them, and how you keep them in the loop, especially with regard to cleaning products and protocols.

The Most Important Point Is:

You must never leave your customers wondering whether you are taking the issue of cleanliness seriously and working to protect them.

It is important for them to know that you are. Make sure that you put it out there. Be transparent with your customers.

You are probably already used to keeping your cleaning procedures secret, but it’s a different world out there now. Your customers are actively looking out for indicators of cleanliness and hygiene practices.

Businesses that not only deliver cleanliness but also the perception of cleanliness are likely to gain the confidence of their customers the most.

According to the survey by P&G, the leading indicators of cleanliness include bathroom cleanliness and odors.

The Use of Scents Helps Reassure Customers During the Pandemic

Today, it just isn’t enough to have sanitary facilities. Customers also need to sense that cleanliness. The use of clean, fresh-smelling scents is a proven, research-backed means to express cleanliness and evoke a sense of reassurance in your customers.

No matter how clean your business might be, if any odors are detected by your customers, they will automatically assume that it is unsanitary and safe.

A Breath of Fresh Air Should Be Your Customers’ First Impression of Your Reopened Facility

The aroma could end up being just as important as touchless entry, plexiglass shield, distanced seating, and minimal décor. Scent has now been elevated to new heights of importance as the world recovers from the pandemic.

The smell that people encounter upon entering a public space will likely form their first impression of its hygiene and safety. Bad smells have the potential to seriously hurt your business now, more than ever.

The Best Clean Scents to Reassure Customers

The scent is perhaps one of the best and most cost-effective ways to show your customers that you are concerned about their safety.

Scents speak louder than any pamphlets or signs can ever hope to. It is something that your customers can experience and take in through their senses.

The smell is the most powerful of all our 5 senses. If your facility looks and smells clean, customers will not only relax but also enjoy themselves.

Try using light scents that aren’t overpowering or appear like you’re attempting to mask any odors. If you have odor concerns, ensure they are resolved ASAP.

Use a fresh, light, clean scent to enhance the cleanliness of your facility. Light florals and laundry scents are ideal.

Look for essential-oil based scents. You can even get in touch with a professional scenting and odor control service to create a custom air freshening solution for you.

Professional scented environments using custom solutions smell better and the scents last longer and allow you to stand out from your competitors that are probably using store-bought spray air fresheners.

Signage to Communicate Cleaning Protocol

Your customers are counting on you to offer them some reassurance during this post-pandemic recovery period.

It is important to let them know that you are doing everything you can to protect them. Let them know about your cleaning protocol and tell them that they are in the right place.

The most transparent organizations are using custom signage both inside and outside their reopening businesses.

Customers want to see signs and pamphlets that describe an organization’s safety guidelines, disinfecting protocols, and new operating procedures such as operating hours and curbside pickup.

Make Sure Your Restrooms Are Clean

The cleanliness of your restrooms speaks volumes to your customers. You can find many useful tips for getting rid of odors in your restrooms and keeping your restrooms and sanitary bins clean on various free online platforms. 

COVID-19 Communication

The way you respond to the fears and challenges surrounding COVID-19 will speak volumes to your customers about how much you really care.

It is very important to ensure that you always keep them informed. Your job isn’t just to keep your facility clean and safe but also to give customers the impression of cleanliness, safety, as well as comfort.

Hassan Mansoor
Hassan Mansoor is the Founder and Director at Technical Minds Web. After completing Masters in Business Administration, he established a small digital marketing agency with the primary focus to help the small business owners to grow their online businesses. Being a small entrepreneur, he has learned from project management, and day to day staff management and staff productivity. He's a regular contributor on Business.com.


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