When Surfers Watch the Shore


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Yesterday my favorite blogger, Seth Godin, shared a brilliant analogy about business success in the internet age.

He says today’s successful people are like “surfers.” Unafraid of a wave’s inherent instability, they “hunt for that blissful moment that combines three unstable elements in combination.”

It takes guts for a surfer to focus on something as unpredictable as the liquid curl of a wave. It takes even more guts for an entrepreneur to build their business on freedom, change and risk.

But entrepreneurs or businesses that can’t let go of industrial-age business and marketing models are like surfers who secretly long for the safety of the shore, or race car drivers who keep glancing at the race track wall.

They crash.

p.s. For a striking illustration, check out the Guinness commercial that British viewers called the best one ever.

Republished with author's permission from original post.

Carey Giudici
Betterwords for Business
Carey has a unique, high-energy approach to help small business owners, entrepreneurs and in-transition professionals make their Brand and content achieve superior results in the social media. He calls it "Ka-Ching Coaching" because the bottom line is always . . . your bottom line. He has developed marketing and training material for a Fortune 5 international corporation, a large public utility, the Embassy of Japan, the University of Washington, and many small businesses and entrepreneurs.


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