What I Learned from Your Twitter Discoveries


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Last Friday @VenessaMiemis and I had the following exchange in Twitter:


We exchanged a few DMs offline to discuss a potential way to do it, and then she twitted out to the world.


I then created the #MonTwit hashtag, advertised it a few times, “counseled” (coerced would probably be a better term) a few people to write about it — and the result was, well almost overwhelming for what I was expecting and for only a day or two advertise the experiment and get the word out.

First, some stats — as the writing of this blog there were 86 contributors (people using the hashtag) 164 times.  Twenty blog posts, and 14 opinions expressed via Twitter.  Check out the rest of the stats at WhatTheHashtag, or get a transcript if you prefer from there.

Some people (14 – list below) just tweeted their discoveries (yes, Twitter is a microblog – so perfectly acceptable).  Some others (10 – list also below) wrote posts or posterous or similar entries on their lessons learned and discoveries.

I read them all, as long as they were properly hashed and I could find them, commented on a few of them, and learned a lot of very interesting things in the process.  Here is my summary of lessons learned on the fist iteration of the MonTwit (Monday Twitter).

Will there be more?  Conversations are underway to try to produce it better, spread the word farther, and looking for better focused and more concrete topics.  Short answer? more than likely.  Stay tuned.

Lesson #1 – Tribal Knowledge Rocks — On Demand.  Asking people to talk about something they know, at a certain time and with proper structure brings you a lot of different views.  This is good.  One of the largest problems with crowdsourcing or wisdom of the crowds is that the largest voices influence the smaller voices (or more powerful or more influential - pick your word to use).  Setting a specific timeframe for the answers takes away the “bully” effect inherent to wisdom of the crowds.  You will notice if you read through the entries the influence that early ones begin to have on latter ones.  Setting a specific time takes away a lot of this and provides very interesting, different perspectives.

Lesson #2 – Twitter is About People, not Technology or Content.  Yep, virtually everyone wrote about the contact with people they did not know before, or met via Twitter, as the most critical part of what they discovered about it.  Twitter is a community, as I always said, and the knowledge sharing is inherent to the model of community. People want to connect to people, and what is what Twitter offers — the largest “brain phone book” in the world to find the people you want, to tap into brains and knowledge that you think must exist but are not sure how or where to find.  See @WimRampen’s entry for more on this, as his was the most RT one during this experiment (barely edging Venessa in reach and reads).

Lesson #3 – Know Your Purpose.  Twitter can suck the life out of you… yes, it is that addictive.  Close to 100 million people talking about — well, just about anything can really cause you to lose track of time even worse that spending time on YouTube.  Why are you on Twitter is the first and last question you should always ask yourself.  Sure, it works great as a time-killer, but even better as a community – and communities are about sharing knowledge.  What are you trying to learn today?

Lesson #4 – I Still Know Little.  I realized what I know and what I am still to learn.  I like to say that I am constantly evolving and learning and did confirm some of my suspicions and best practices by reading the blogs today, but I also realized that there are so many aspects of any issue I am not considering, or discarding too quickly.  Twitter is a great mind-expansion tool and you should always, always look at if for that: an unfiltered window into the tribal knowledge of the world.

Tweeted Entries (chronological order)

Blogged Entries
@ekolsky (me)

Now, it is your turn.  Did you read them all? some? most? What did you learn? What is new or different that you picked up from today’s experiment? Do you have any ideas on how to do it better?  woudl love to hear your thoughts…

Republished with author's permission from original post.

Esteban Kolsky
ThinkJar, LLC
Esteban Kolsky is the founder of CRM intelligence & strategy where he works with vendors to create go-to market strategies for Customer Service and CRM and with end-users leveraging his results-driven, dynamic Customer Experience Management methodology to earn and retain loyal customers. Previously he was a well-known Gartner analyst and created a strategic consulting practice at eVergance.


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