Want More Innovation? Start with Your Business Culture


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On Thursday, June 13th, I had the pleasure of talking to my friend and colleague, Mary Beth Deans, about the importance of business culture in innovation.

We’re obsessed with innovation today. Yes, we need to innovate products, business models, experiences to stay relevant. Why aren’t companies talking about innovation in corporate culture? It’s time.

It has been said: culture eats strategy for lunch (and dinner too!).If your people aren’t creating, taking risks and innovating, change starts with organizational culture. So what matters most with culture? How do we change culture to better support and encourage innovation? What environments allow people to do their best work?

I work with marketing teams and innovating in marketing (products, messaging, business models) can be challenging if the culture doesn’t support risk-taking and experimentation. So this is near and dear to my heart: I’ve taught methods for strengthening risk-taking muscles at Stanford Continuing Studies.

Listen to the podcast by clicking the file below! Enjoy.
Kathy Klotz-Guest

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Republished with author's permission from original post.

Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.


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