View my AINx talk from the 2012 Applied Improvisation Network (AIN) World Conference
Think Like an Improviser, Speak Like a Customer
Blah, blah, blah, blah. This is what customers hear when we drone on about our methods. Every industry has its insider language; yet, customers should not be on the outside of that conversation!
Improvisation is no different. Granted we have fun jargon. When we expect customers to learn our terms, we add a burden. Speak the language of your customer – always.
We don’t need them to understand the applied nature of improvisation. Applied improvisation isn’t about theatricality; it’s about business performance. What we need businesses to understand is that applying improvisational techniques can generate positive business outcomes: increased revenues and productivity, lower expenses, greater learning and collaboration, and generate more and better product ideas, for example.
Think like an improviser, speak like a customer.
