Value Chain Thinking is not Rocket Science


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However, The majority of businesses struggle to apply it and when they do they often fail. There are some simple tips that senior managers should consider before taking the plunge – don’t try and do it alone (collaboration means sharing the journey – where to go and how to get there), don’t try to do it with everyone (pick your partners) and don’t give up when the first effort fails (trust needs to be earned over time and change rarely happens overnight).

From the University of Kent:

He makes it sound simple. However, if you took these four factors and rate your company where would you stand?

I find most companies force these issues rather than leaving a natural flow of information occur. The world around us is changing at a rapid rate and most companies struggle adapting to it effectively. Is it due to that tired out organizational structure that was developed in the last century?

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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