Unilog Accelerates Data Monetization Using the Paxata Adaptive Information Platform


Share on LinkedIn

Leading Global eCommerce Solutions Provider Leverages Data Prep to Standardize Manufacturing Data and Make 3.5M Products Searchable in Distributor’s Catalog

Redwood City, CA, March 28, 2018Paxata, the pioneer in empowering analysts to intelligently profile and transform data into consumable information instantaneously, today announced that Unilog, a global technology company that delivers powerful, affordable eCommerce solutions for the B2B marketplace, is using Paxata’s platform to prepare upstream manufacturing data. Unilog then packages the information into a master catalog for downstream customers comprised of midmarket distributors, manufacturers, and wholesalers. By enabling Unilog to gain visibility into its customer’s entire catalog, Paxata is helping them to service their customers faster and improve internal processes.

Recognizing that many distributors struggle to create the rich and accurate data needed to populate their catalogs, portals, and websites, Unilog is using Paxata to create a trusted information source, and additional value-added services on top of their proven eCommerce platform. This, in turn, will increase Unilog’s strategic value for its customers. With Paxata, Unilog is now able to bypass Excel’s labor intensive, manual processes, and instead apply interactive data preparation for product matching and validation. More importantly, it allows Unilog to accelerate the availability of new part and product information, so its customers can be more successful in the marketplace. 

Noah Kays, Director of Content Subscriptions at Unilog commented, “Leveraging Paxata, we no longer need to rely on manual and time-consuming Excel-based processes or consider Excel’s maximum row limitations when identifying duplicate entries. Previously, we had to split our 3.5 million Master Product Catalog into four spreadsheets, perform VLOOKUPs against each, and then reconcile the data. Today, we are able to bypass these steps, because Paxata allows our team to work within the entire data set on a single, large, powerful interface.”

Results of using Paxata include:

  • Standardize data from upstream manufacturers to make information related to 3.5 million parts searchable and accurate for downstream distributors.
  • Reduced duplicate data identification time from cycles of 4 hours to 10 minutes.
  • Leverage data prep automation which empowers Unilog to divert hours previously spent on maintaining Excel workbooks to other, more strategic initiatives. In one specific use case, this has freed up an entire resource to focus on other value-added tasks.
  • Increased the rate at which new, enriched data can be brought into the marketplace.
  • Generated direct revenue from a service that matches customer’s product data against Unilog’s rich catalog.

Unilog’s eCommerce site includes images, detailed descriptions, categorizations, taxonomies, and other product information that distributors need to populate catalogs, portals, and websites to more effectively sell products to their respective customers. Unilog’s flagship product, CIMM2, comprises numerous features, including product information management (PIM), a content management system (CMS), a virtual shopping cart, and intuitive search and filtering capabilities. The software also provides data analytics capabilities. 

“We’re seeing a significant expansion in the business use cases utilizing Paxata’s Adaptive Information Platform, which includes building internal information marketplaces for business self-service and rapidly monetizing data for external sale,” said Prakash Nanduri, Co-Founder and CEO at Paxata. “We are thrilled by the value seen at Unilog from the massive productivity improvements in their information-as-a-service offerings through their Master Product Catalog initiative.”

Additional Resources

About Paxata

Paxata is the pioneer in empowering all business consumers to intelligently transform raw data into ready information, instantly with an enterprise-grade, self-service, scalable, intelligent platform. Our Adaptive Information Platform weaves data into an information fabric from any source, any cloud, or any enterprise to create trusted information. With Paxata, business consumers use clicks, not code, to achieve results in minutes, not months. Companies around the globe rely on Paxata to get smart about information at the speed of thought. Be an Information Inspired Business.

Paxata is headquartered in Redwood City, California with offices in New York, Ohio, Washington DC, and Singapore. Visit paxata.com or engage with us on Twitter, LinkedIn, Facebook, or YouTube.


News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here