Uncovered: The Future of Mobile Marketing


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How much of your leads are generated through the mobile landscape?

It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? Also, it is startling to note how 57% of mobile users refuse to recommend websites that appear poorly on mobile devices.

I recommend you refer to WebDAM’s infographic titled “The Mobile Landscape: 23 statistics that will drive the future of mobile marketing.” Consider the following points, which are highlighted in WebDAM’s infographic:

The Future of Mobile Marketing

  • In the U.S. alone, $400 billion will be generated in mobile marketing by the end of next year.
  • By the time we reach 2015, Twitter’s advertising revenue is expected to arise from mobile advertising.
  • By 2017, American social media advertising revenues are expected to extend to $11 billion.

Mobile Marketing Types You Need To Consider
Note: By 2016, mobile advertising revenue is expected to reach $24.5 billion.

  • SMS: these coupons are exchanged 8 times more in comparison to email offers.
  • QR codes: 40% of people tend to buy products once they scan the codes.
  • Mobile image ads: Native ads are viewed more frequently than banner ads by 25%.

How Should You Rethink Your Mobile Marketing Efforts?
These stats will help you understand where you need to concentrate on mobile marketing:
The Most Popular Smartphone Apps

  1. Facebook (74%)
  2. Google Play (53%)
  3. Google Search (53%)
  4. YouTube (49%)
  5. Pandora Radio (49%)

Take Note

  • Most apps (7 out of 10) are created for iOS rather than Android.
  • On a monthly basis, there are 224 million active mobile app users in the U.S.
  • LinkedIn users who access LinkedIn via a mobile device tend to be more active, in comparison to desktop LinkedIn users.

Click on the image below to view the full infographic. How can you utilize this infographic in your forthcoming marketing campaigns? As always, I look forward to your feedback in the comment box.

Uncovered-The Future of Mobile Marketing

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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