Twitter Lists Can Help You Monitor Your Reputation

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In November 2009 Twitter launched an interesting feature called Twitter Lists. In short, Twitter Lists allow you to organize the profiles you’re following into groups. The filtering aspect of this feature is helpful if you are trying to zero in on something specific, such as Twitter users based on location, employer, or any other relevant categories.

Creating a new Twitter List is a simple process. In fact, the first thing you’ll be asked is to provide a name for your list. That’s where this feature can take an interesting turn. If you’ve been Listed you’ve caught someone’s attention. Something in your bio and / or tweets has made an impression. In the future, your Listor will be able to find you quickly because they filed your profile under a group they intend to monitor. In other words, your reputation or influence has been noted. A few examples:

· @GfKMRINews/marketers Masters of marketing

· marketingveep/c-level-tweeps All flavors of C-level executives who’ve figured out the magic of Twitter

· @PaulaGray/brand-product-mktg-mgt Ears to the ground in product, brand and marketing management

· @MikeMoore_/education Speakers, Authors, Teachers, Trainers and Spiritual Leaders

· @RicGator/unclassified Don’t know where to list at this time

OK … being classified as “unclassified” is a bit confusing, but overall the Listed feature is a quick way to monitor your branding strategy. Have you checked lately to see how many times you’ve been Listed? How did they categorize you? Does the name fit with your strategy?

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Alan See
Alan See is Principal and Chief Marketing Officer of CMO Temps, LLC. He is the American Marketing Association Marketer of the Year for Content Marketing and recognized as one of the "Top 50 Most Influential CMO's on Social Media" by Forbes. Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. Alan holds BBA and MBA degrees from Abilene Christian University.

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