Top 5 Ways to Leverage Patient Feedback Software


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Patient Feedback means a combination of views and opinions of the patients and service users regarding the medical treatment and care provided by the hospital and overall experience the patients have gone through with the hospital and its staff.

Patient Feedback is gaining more importance than ever before and the hospitals have started focusing on collecting feedback from patients.

“Today’s patient is not just a patient, but a customer who not only wants a good medical treatment but also expects good facilities with respectful services given by the hospital and its staff.”

Therefore, if you are running a hospital or a clinic, ensuring Patient Satisfaction is extremely important and to ensure Patient Satisfaction, it is a prerequisite to know what the patients think and feel about your healthcare center and whether they are happy with the services provided or not.

This creates the need of a Customer Feedback software through which you can effortlessly obtain Patient Feedback and work on them to improve your healthcare services. You can set this tool as a Patient Feedback App.

“A Patient Feedback application is a setup through which you can obtain Patient Feedback through various channels like web, emails, SMS and android tablets.”

There are Customer Feedback Apps easily available online nowadays. These software are integrated with multiple features making it easier for you to create useful surveys and collect Patient Feedback through them.

Here are the ways through which you can leverage Patient Feedback through a Patient Feedback Software.

  1. Real-time Notifications
  2. Evaluation of Performance of Doctors and Hospital Staff
  3. CRM Integration with Patient Feedback software
  4. Alerts for Negative Feedback
  5. Utilizing Positive Feedback for Advertisement

Also Read: Top 30 Restaurant Feedback Questions to Help You Get Customer Feedback at Restaurants

Let’s review how these features can help you collect Patient Feedback and improve the overall Patient Experience.

  1. Real-time notifications

    A good Patient Feedback tool provides real-time notifications about the feedback received from the patients in the form of reviews, comments, complaints and suggestions.

    In this way, you can easily collect feedback in real-time and work on the improvement of your healthcare services.

  2. Evaluation of the performance of doctors and hospital staff

    On the basis of feedback form based on who attended the patient, you can analyse and evaluate doctors’ performance and the performance of the hospital staff. With the help of a Patient Feedback App, you can get reports in the form of pie charts, group charts and other types of quantitative information.

    These reports help in appreciating the good staff and improving the poor ones. In this way, it would be possible to provide the best Patient Experience.

  3. CRM Integration with Patient Feedback Software

    You can integrate your Patient Feedback Software with CRM details of your patients like name, address, phone number, birth details etc. This helps you in keeping a track of patient history and his frequency of using your healthcare services.

  4. Alerts for Negative Feedback

    With the help of a good Patient Feedback Software, you can get real-time alerts if you receive any negative feedback. This gives you an opportunity to change a negative feedback into a positive one by taking immediate corrective action and conveying the patients that action has been taken.

  5. Utilizing positive feedback for advertisement

    With the help of a Patient Feedback Software, you can utilize positive feedback for advertisement of your hospital or health care center. You can capture positive comments, reviews and showcase it to advertise for your brand.

  6. In these ways, you can capture Patient Feedback through a feedback software and utilize it to develop a lasting relationship with your patients.

Reetam Das
Reetam heads product marketing at Zonka Feedback, a multi-channel feedback & survey management software. He is passionate about technology, software products and marketing. He has spent nearly a decade helping businesses across globe deliver uncanny customer & user experiences, market faster and growth-hack effectively. He is a avid reader and a writer and shares insights based on experience that readers can actually put to use.


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