To “Friend” Is the Trend: Social Media & Financial Services Today


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That is the title of financial services research firm Corporate Insights update to their 2008 study on the topic of social media in financial services.

The attached video interviews Alan Maginn, Senior Analyst, Consulting Services and asks him to answer these four questions:

  • How are financial services firms using social media?
  • How are financial services firms handling customer service in regards to social media?
  • How are financial services firms using Twitter?
  • How are financial services firms using Facebook to interact with clients and prospects?

While I appreciate Alan’s comments, and they are appropriate, he may have overlooked the widespread adoption and use of social media by mid- to small-sized asset managers and the robust adoption and use of social media in the RIA and Independent Financial Advisor space. At DBJ Associates we have seen a tremendous curiosity and adoption of social media by our clients over the past two years, a trend that shows no sign of abating. In fairness, I have not read the Corporate Insights ( 300-page study where in fact this might be discussed.

I would welcome your comments.

Republished with author's permission from original post.

Bruce Johnston
Over the course of 25 years serving as Chief Executive Officer and President of such firms as Gartmore Global Investments, Sentinel Funds and Old Mutual Investment Partners, D. Bruce Johnston is bringing his sales and marketing expertise to a wide range of companies both inside and outside of his financial industry roots. Named Fund Marketer of the year by Institutional Investor, Bruce has built some of the country's most successful marketing programs and sales teams.


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