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Bruce Johnston

Bruce Johnston
Over the course of 25 years serving as Chief Executive Officer and President of such firms as Gartmore Global Investments, Sentinel Funds and Old Mutual Investment Partners, D. Bruce Johnston is bringing his sales and marketing expertise to a wide range of companies both inside and outside of his financial industry roots. Named Fund Marketer of the year by Institutional Investor, Bruce has built some of the country's most successful marketing programs and sales teams.

Low Client Website Conversion Rates Leads to Advisor Frustration

One thing is certain; advisors are under utilizing their websites. This is a consistent theme borne out in study after study on advisors...

Twitter’s Content Provides Advisors Up-to-the-Tweet Source for Breaking News

To say news of the US downgrade has thrown the US stock market into a tailspin is an understatement to say the least. ...

Six Ways Advisors Turn Their Websites Into Their Worst Enemy

At Advisolocity we have had the privilege of designing and re-purposing our fair share of advisor websites. One thing we have never understood...

Twitter’s Tweets Give Traders a TweEDGE

Increasingly traders, financial advisors, investors and even farmers, are turning to twitter as a new up-to-the-tweet source of breaking market news, market sentiment and...

5 Must-Haves to Look for From Your Social Media Archiving Provider

Today, with more and more firms evaluating and entering into social media, it stands to reason that FINRA & SEC rules governing social media...

5 Strategies Every Financial Advisor Needs to Increase Sales to Gen Y

Some researchers predict that the combined net worth of Generation X and Generation Y will triple by 2018 to $28 trillion. It's estimated that...

Does Social Media Matter to Wealth Managers?

Just as the Internet and e-mail have become ubiquitous over the past 15 years, social media will be the same, only faster. It will...

Financial Institutions Clients Demand “Honest Communication” and “Transparency”

In the world of financial services, social media is certainly an enigma. Rare is the day we don't see an article on the...

Financial Services Firms – 73% of Your Potential Customers are on Facebook

A lot of discussion in the financial services world about LinkedIn but the report found that Facebook is the most-visited social site, with 73%...

To “Friend” Is the Trend: Social Media & Financial Services Today

That is the title of financial services research firm Corporate Insights update to their 2008 study on the topic of social media in financial...

Asset Managers Struggle to Understand Social Media’s Full Power

In a world driven by a rational, fact-based process to investing, is it any wonder fund companies struggle with social media? After all, social...

For the New Financial Social Media Marketers, the Customer Will Be King

Will money managers soon be showing their customers more love? With pressures from outside the industry, most notably from banks, I believe the answer is...

Boomer Women say Financial Advisors Have it all Wrong

There are very few times that one reads something, recognizes it as important and also realizes that you can't add anything to it...

Financial Advisors Adopting iPads in Record Numbers

We are seeing financial advisors using iPads in the field in increasing numbers. Without question, the use of an iPad allows advisors to replace...

What do the Reds, LSD, Doc Ellis and Kent State have in Common?

At the very moment in last nights NLDS game that I thought the Reds looked more like the Keystone Cops than a professional baseball...

Searching for the Best Archiving Solutions – Here are Three

How social media is used determines the best archiving solution Social media’s popularity, reach and place in the workplace is undeniable. Fund companies that believe…

Linking Twitter, Facebook & LinkedIn to Maximize Business Growth

That is the title of my November 10th BrightTalk webinar. In the new world, social media is beginning to help smaller fund managers and...

As Internet business transactions near 450 billion a day, are you ready to receive your fair share?

Commerce on the Internet continues to skyrocket. Chad Levitt, author of the "New Sales Economy Blog," recently wrote a post, "Sales Reps, Are You Ready...

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