Time-Warner Retail Sales and Marketing Uses Sage SalesLogix CRM System


Share on LinkedIn

Retail sales division of Time, Inc. leverages Sage CRM Solution’s automation and system integration capabilities to generate sales process efficiencies for more than 250 magazine titles

Scottsdale, Ariz. – July 17, 2007 – Sage Software today announced that Time/Warner Retail Sales & Marketing (T/WR), the magazine retail distribution services division of Time, Inc., is using the Sage SalesLogix CRM solution to manage business processes for its team of 250 sales, marketing, research and administrative employees. T/WR has used Sage SalesLogix since 2000 to grow its wholesale and retail distribution accounts without requiring additional overhead or resource investments.

“We manage approximately 80 Time, Inc. titles and, over the years, have added sales for an additional 200 outside client titles,” said Frank Bellizzi, vice president of sales support management for Time/Warner Retail Sales & Marketing. “Sage SalesLogix has become our core automation tool for supporting this volume. It helps us collect and analyze significant amounts of data so we can manage 180 wholesale distribution points, maintain chain and store sales, and measure ourselves against the competition.”

Business Partner Expertise Evolves CRM System

Approximately 200 T/WR sales representatives use Sage SalesLogix from the field via remote laptop synchronization. Users can track sales activities including product movement by title, store and display type, as well as the volume of chains and retail outlets each wholesaler services.

Sage SalesLogix is integrated with T/WR’s data warehouse and various operational systems to share information that supports sales analysis, managing store displays, processing retail promotions, tracking assignment loads, and running regional sales reports.

Castle CRM, a Sage CRM Solutions business partner, recently re-engineered several custom Sage SalesLogix applications for T/WR and created views that display interrelated wholesaler, retailer and chain store data on one screen instead of requiring users to toggle between separate accounts.

“Castle CRM has been instrumental in delivering additional value for our Sage SalesLogix implementation,” explained Bellizzi. “They assimilate our business processes quickly, and deliver on time and within budget. We will certainly call upon their expertise during future projects.”

T/WR’s future plans include extending its CRM capabilities by having Castle CRM develop a project plan to deploy Sage SalesLogix Mobile for its field staff. This will include customizations to equip handheld devices with barcode technology to help users more efficiently manage displays and sales information.

“Recent Sage SalesLogix Web and Mobile technology enhancements have opened up a whole new realm of functional possibilities,” noted Tony Castle, CEO of Castle CRM. “This is allowing us to deliver more complex projects in a user-friendly fashion for customers, such as with our work for T/WR.”

Sage SalesLogix
With more than 300,000 users at over 8,500 companies, Sage SalesLogix is the leading CRM solution for small to medium-sized businesses and divisions of larger enterprises, and is part of the Sage Software family of integrated business management solutions.

Sage SalesLogix is a full-featured, multi-client CRM solution that provides users with sales force automation (SFA), customer service and support, and marketing capabilities, as well as interactive dashboard and reporting functionality. Optional mobility and business analytics tools are also available.

Sage SalesLogix enables businesses to acquire, retain and develop profitable customer relationships by increasing sales and marketing performance and maximizing customer satisfaction and loyalty. Sage SalesLogix enables rich customization capabilities, high levels of end-user adoption and low total cost of ownership across all deployment methods to deliver the same user experience, regardless of deployment preference.

About Time/Warner Retail Sales & Marketing
Time/Warner Retail Sales & Marketing (T/WR), the largest publisher-owned magazine retail marketer and distribution services company in the industry, was formed by the merger of Time Distribution Services and Warner Publisher Services. T/WR handles all aspects of sales and marketing in the U.S. and Canada for more than 300 magazine brands, including four of the top five selling titles in the U.S., and eight of the top twenty. Besides managing all 79 of Time Inc.’s titles (including People, Time, Sports Illustrated, Fortune and In Style), T/WR is also the sales, marketing and distribution partner for several leading wholesalers, retailers and publishers (handling such magazines as Ladies Home Journal, Family Circle, Better Homes and Gardens, Parenting, Food & Wine, Martha Stewart Living, Consumer Reports and Playboy). For more information, please visit www.timeinc-twr.com.

About Castle CRM
Castle CRM is a customer relationship management consulting company and Sage CRM Solutions business partner serving mid-size to large businesses. Castle CRM specializes in systems integration, application management and consultative services and has developed a reputation for delivering customer-tailored solutions that generate increased sales for its clients among new and existing customers. Castle CRM has offices in the United States and Spain. For more information, please visit www.acastle.com or call (888) 804-8079.

About Sage Software
Sage Software supports the needs, challenges and dreams of nearly 2.8 million small and mid-sized business customers in North America through easy-to-use, scalable and customizable software and services. Our products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage Software is a subsidiary of The Sage Group plc, a leading international supplier of accounting and business management software solutions and related products and services for small and mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now has 5.4 million customers and employs over 13,000 people worldwide. For more information, please visit the Web site at www.sagesoftware.com/moreinfo or call (866) 308-2378.

# # #

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here