This Isn’t Rocket Science


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If I want pizza, I call up and order a pizza. If I want to book a flight, I go online and book my flight. If I want to watch a movie, I’ll download from Netflix and watch it. Easy, huh?

So why is it so difficult to do the same when I have a problem and need customer service?

If I call my cable service provider, or bank, or insurance company, I don’t want to be sat there pressing buttons until my fingertips bleed, just to get to the right department. I don’t want to hear hold music for 15 minutes, only to then be told I need to go back to the department I just came from. I don’t want to be told my call is important to you when it feels anything but.

Businesses spend so much time getting their brand right; their marketing; their PR; their sales; their online strategy. But you know what?

None of this means a thing without customers. And customers do not want to feel second-rate. Strange but true – satisfy your customers and you’ll satisfy your shareholders and accountants.

How’s your satisfaction level holding up?

Republished with author's permission from original post.

Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.


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