Think and Design like a Storyteller


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Storytelling is all about engagement. Designing with a narrative in mind can make a difference between a product that merely functions will and one that engages the minds and emotions of users. This session will explore how an understanding of narrative techniques can make us better designers.

This video is a little long but an excellent presentation and more than just an overview. Take your pen and paper out and take some notes.

About Cindy Chastain-Rapp: Cindy has been exploring ways to engage an audience through storytelling, teaching, writing and design for over twelve years. Just recently she took on the role of Creative Director, Experience Architecture at Rapp, a global, full-service agency based in NYC. She’s led projects for clients ranging from BBC Worldwide to Showtime, Fuse, Madison Square Garden, Coca-Cola and Unilever. In addition to moonlighting as a filmmaker and screenwriter, she is in the process of researching a book that explores hoe the elements of story can be used as a framework for design. She also coordinates UX Bookclub NYC.

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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