There Is Zero New Content on the Social Web Today


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Ha! I see where that’s coming from but I disagree. If there was nothing original on the web, then why on earth would anyone read anything?

This reminds me very much of something a teacher told our class in freshman year of high school : “Grade A students are a dime a dozen” – the statement was made because it was a school which aimed to prep students for top colleges. The statement is very true, and just as it applies to grades, it can apply now to the web and the content being created. You and I could attempt to say the same thing, yet one of us may have a way of expressing it online – through video, art, writing, etc that will bring across completely different understanding. The core concept may be “the same” but the result, the success or the value may be significantly different, and therefore I must insist, it will be different and original.

The myriads of posts or “content” that do not stand out – are exactly that – the same…but there is always a handful who will look at something and draw something different out of it – that’s who we look for. That’s who we read, that’s who we learn from, and evolve with and take new concepts from. It is not all the same.

I write quite a bit on my blog about topics that have been “covered” but its not the topic that makes the difference or gives me a reason to write, its the opportunity I see as I read a sea of similar posts, all of them missing details. Details that seem small, but that change the approach, these little details are the ones that make the difference for many businesses between success and failure.

When different people in different fields, with different employees, or target audiences, or cultures try similar things and share their ideas or experiences, new things are born, new possibility.

We are born, we live, we die – that’s all the same isn’t it? It’s what we do with that experience that makes it unique – it’s how we try to help people, entertain people, touch people that makes it different – those who are all the same, they are the dime a dozen – it’s easy to keep walking by – do the same differently and there you have it: success. Then it’s not really the same anymore is it?

Republished with author's permission from original post.

Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.


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