The Taco Truck gives a little extra that’s true to its ROOTS


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#824 in the Project was submitted via e-mail by Chris Viola:

the taco truckIn the words of Chris:

The Taco Truck is a fast-casual authentic Mexican restaurant concept. Sustainability has been a core aspect of the concept since day one. A few examples include composting all food waste and packaging, buying all-natural / vegetarian meat along with local and organic produce when available and operating in a LEED certified building.

UnknownIn recognition of Arbor Day and Earth Day, The Taco Truck donated 10 percent of taco sales in the month of April to plant trees throughout Hoboken. The city of Hoboken joined in and matched The Taco Truck donation which enabled the New Jersey Tree Foundation to plant 100 trees in Hoboken during the month of May. The ‘Tacos for Trees’ campaign gained traction via Facebook and Twitter and generated a very loyal following of local residents from the Hoboken area.

Hopefully see you at TTT soon.”

Marketing Takeaway: Actions speak louder than words. The Taco Truck stepped up in April to stand behind its commitment to sustainability and to give back to the community.

PS – Last night I had the opportunity to visit ‘The Taco Truck’. The food was spectacular. The fish tacos were otherworldly. In three words: TREE MEN DOUS.

A few little extras I adored:

  1. Unknown-1Coca Cola (in the classic glass bottles) comes from Mexico. One it tastes better from a glass bottle and two it is made with cane sugar. YUM.
  2. To Go orders in regular brown paper bags with a stamped logo. Very unique and classy touch.
  3. Presentation – food served in funky metal tins on a branded metal tray. Think K rations.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s six minutes on the genesis of ‘The Taco Truck’:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?

Are you Giving Little Unexpected Extras? What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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