The NEXT Step in Loyalty Marketing


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Express, an American fashion retailer headquartered in Columbus, Ohio and New York, New York which operates over 550 stores in the United States and generates $1.8 billion in annual sales is paving the way for a new and hip loyalty program.

Today, many brands simply reward consumers for their purchases – and many of those purchases must completed via their branded credit card. Well, in today’s world, that type of loyalty marketing is proving to be less and less beneficial for both the consumer and the company.

Express has taken the next step in loyalty marketing. Their new loyalty program rewards consumers for their online activity which can be accessed with a phone number or email address. No longer are they required to hold the company’s proprietary credit card to participate in the program.

Express NEXT rewards shoppers with points for products bought from Express’ brick-and-mortar stores and online. Customers also earn points for product mentions on several social media outlets.

This is such a simple and smart concept, one that will aid in encouraging online mentions of their brand, while rewarding customers in the process. To learn more about the NEXT program, please visit Express’ website.

Republished with author's permission from original post.

Erika Blanchard
Erika Blanchard is the manager of digital marketing and social media for VIPdesk, a leading provider of Virtual Contact Center, Concierge and Loyalty Program Solutions. She is an experienced marketing and management professional with a passion for customer service and social media who has authored several eBooks and guides on Social Media and Web Apps.


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