The Kohl’s gift box is a thoughtful little extra by design


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#1002 in the Purple Goldfish Project was submitted by Michelle Duff

I thought of you over the holiday break regarding companies that give you something a little extra. As I was wrapping holiday presents, I really appreciated Kohl’s ‘clam shell’ boxes they provide customers to wrap their own gifts.

kohls gift boxThis may be standard with many retailers (most of my shopping is on-line, so I don’t often get boxes at stores), but I’m use to the two separate top and bottom boxes that are not as easy. I really appreciated the ease of the Kohl’s box to make it into the box in the first place, ease of closing the box after I put the gift and wrapping paper in the box and the ease of it staying together once it was closed. I think it was all due to the design.

The little thoughtful extras can make the biggest difference.

Today’s Lagniappe (a little something extra thrown in for good measure) – Congrats to the NY Giants for winning a thrilling Super Bowl. Here is a little tidbit from Indy courtesy of Newark Star-Ledger’s Jenny Vrentas:

“Can’t beat Midwestern hospitality. Friendly volunteer w/Indy tips on shuttle. Each hotel room has note from local kid on why they love city.”

A little further research on my own dime reveals that this starts from the top down. Here’s an excerpt from featuring Host Committee CEO Allison Melangton:

Each [box] was filled with blue-and-white scarves knitted by volunteers from 46 states and four countries. Every Super Bowl volunteer and many VIPs receive one. They were in her office for yet another specific reason: “Because they are important to me.”

They mean so much to Melangton, in fact, that she distributed many of the scarves with her own hand-written notes. Most every scarf came with a note written by the person who created it. Melangton shared one from a woman who knitted at her husband’s hospital bedside.

“My absolutely favorite part of every day is reading the notes that come with the scarves,” Melangton said. “People write the most amazing and personal things. There is so much love poured into them.”

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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