The Experience Economy Author, Joe Pine discusses Customer Value on the Digital Frontier


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Joe Pine: “What you’re doing is that you’re shifting from thinking of them as constraints to thinking of them as resources. When you say that time is an element that costs our customers that’s a constrained view, instead of recognizing that customers have time that they want to spend inside of experiences.” – excerpt from today’s podcast.

Joe has 2 new books out this summer, Infinite Possibility and The Experience Economy, Updated Edition. The Experience Economy identifies a shift in the business world and many of the items discussed are just being realized today. In fact, the idea of staging experiences to leave a memorable and lasting impression is now more relevant than ever. In Infinite Possibility, Pine and Korn provide a new tool The Multiverse™ that helps your organization to search the infinite possibility of value creation that lies on the digital frontier. The Multiverse consists of eight different realms: Reality, Virtuality, Augmented Reality, Alternate Reality, Warped Reality, Augmented Virtuality, Physical Virtuality, and Mirrored Virtuality. You may want to watch this short video on on the Multiverse before listening, Value on the Digital Frontier.

Download Podcast: Click and choose options: Multiverse or go to the Business901 iTunes Store.

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. In his speaking and teaching activities, Mr. Pine has addressed both the World Economic Forum and TED, and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA’s Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.

If the Multiverse is formed around the concepts of

  1. Space, No Space
  2. Time, No Time
  3. Matter, No Matter

would the Multiverse of PDCA consists of

  1. Plan, No Plan
  2. Do, No Do
  3. Check, No Check
  4. Act, No Act

I apologize Dr. Deming, it was just a thought.

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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