The B2B Marketing Funnel By the Numbers [Graphic]


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What are the most effective B2B demand generation tactics?

What are the best ways to approach email marketing.

How can a business become more social?

These are the questions on the mind of many B2B marketers today. And these are the questions that will be addressed during the MarketingSherpa’s B2B Summit – the Boston date takes place on September 26-28. (Eloqua is a sponsor.)

The folks over at MarketingSherpa drummed up this funnel visualization based on results from a survey they conducted. Do you recognize your own funnel at all?b2b-demand-generation

So the top demand generation tactic is the brand Website, lead generation is the most important B2B marketing priority, and monthly lead nurturing touches are the most frequent.

Do you share a mindset with the B2B marketers surveyed or do you take a radically different tack? Let us know below. And be sure to say hi at the summit!


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Republished with author's permission from original post.

Jesse Noyes
Jesse came to Eloqua from the newsroom trenches. As Managing Editor, it's his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX.


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