The 3 Facets of E-Rep


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One way to get your brain wrapped around the E-Rep concept is to consider its three main aspects.

  • Lurk & Learn
    • Objective: Continuously enhance personal skills, knowledge and understanding
    • Tools: RSS reader, Google Alerts, LinkedIn, Twitter, YouTube, podcasts
    • Actions: Read, read, read, watch, watch, watch, listen, listen, listen, absorb, absorb, absorb, think, think, think about it
  • Share & Attract
    • Objective: Demonstrate personal expertise to gain attention of prospects and customers
    • Tools: Blogs, LinkedIn Groups, Twitter, YouTube, podcasts
    • Actions:
      • Actively comment in others’ blogs and groups
      • Record personal knowledge (all of it!) in an electronic format (text, image, audio, video) then edit and publish (all of it!)
  • Collaborate & Create
    • Objective: Generate new knowledge that when applied, can make and/or save money for customers
    • Tools: Blogs, wikis, groups, web conferences, good old face-to-face meetings
    • Actions:
      • Set project objectives
      • Identify collaborators
      • Define roles and responsibilities
      • Develop action plan and time-line
      • Execute!
      • Apply
      • Measure results

The three main facets, provide a solid conceptual foundation for creating and developing your E-Rep. Over time as familiarity and comfort level increases, additional objectives, tools and actions will come into play. For now, get busy!

Republished with author's permission from original post.

Todd Youngblood
Todd Youngblood is passionate about sales productivity. His 3+ year career in Executive Management, Sales, Marketing and Consulting has focused on selling more, better, cheaper and faster. He established The YPS Group, Inc. in 1999 based on his years of experience in Sales Process Engineering – that is, combining creativity and discipline in the design, implementation and use of work processes for highly effective sales teams.


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