One way to get your brain wrapped around the E-Rep concept is to consider its three main aspects.
- Lurk & Learn
- Objective: Continuously enhance personal skills, knowledge and understanding
- Tools: RSS reader, Google Alerts, LinkedIn, Twitter, YouTube, podcasts
- Actions: Read, read, read, watch, watch, watch, listen, listen, listen, absorb, absorb, absorb, think, think, think about it
- Share & Attract
- Objective: Demonstrate personal expertise to gain attention of prospects and customers
- Tools: Blogs, LinkedIn Groups, Twitter, YouTube, podcasts
- Actions:
- Actively comment in others’ blogs and groups
- Record personal knowledge (all of it!) in an electronic format (text, image, audio, video) then edit and publish (all of it!)
- Collaborate & Create
- Objective: Generate new knowledge that when applied, can make and/or save money for customers
- Tools: Blogs, wikis, groups, web conferences, good old face-to-face meetings
- Actions:
- Set project objectives
- Identify collaborators
- Define roles and responsibilities
- Develop action plan and time-line
- Execute!
- Apply
- Measure results
The three main facets, provide a solid conceptual foundation for creating and developing your E-Rep. Over time as familiarity and comfort level increases, additional objectives, tools and actions will come into play. For now, get busy!
