Over half of all marketers report to having responsibilities in 7 out of 10 other areas of marketing. Our time and resource is a precious commodity and we can’t wear every hat in the marketing box (although we definitely try!).
To take the lead in 2015 and deliver those all-important results, you’re going to need a well-rounded team of super-star marketers to get you there. Take a look at these quick-fire profiles inspired by the IDM B2B Barometer to wet your marketing appetite.
Want to find out how each of the 5 profiles will help you smash your marketing strategy? Download the full guide – The Rise Of The 5: The B2B Marketing Team you can’t be without.
Profile 1 – The Data Analyst
Who They Are: A data-driven whizz to dive head first into your online, email, conversion analytics…you name it, they’ll analyse it.
What They Do: Whether it’s at channel or strategic level, this team player is ALL about getting stuck into those numbers. Give them a huge pile of data, an hour on excel and send them off to analyse…they’ll be happy as Larry (and you’ll have that well-needed data insight you always need to increase performance).
Why You Need Them: On average, companies collect customer and prospect data from three or more marketing channels at any one time. You need your Data Analyst to pull meaningful insight at the drop of a hat, and feedback those results so that your team can pro-actively assess their activity and make effective changes.
Profile 2 – The Technologist
Who They Are: A tech-savvy time bomb that keeps your team up to date with the latest marketing solutions available and knows how to put them into practice.
What They Do: Your Technologist will be able to close any gaps or leaks in your sales pipeline and nurture prospects to sale. They’ll know your Salesforce from your Unbounce and will be able to utilise these tools to drive top-notch results.
Why You Need Them: Businesses that use marketing automation and digital tools to nurture prospects experience a 451% increase in qualified leads. To plan more integrated and aligned campaigns, you’re going to need a thorough understanding of the tools and automation systems available and how they will deliver results for your business.
Profile 3 – The Creative
Who They Are: Even though 2015 is quickly becoming the year of the analytical marketer, you definitely need a strong creative-mind to help you bring a growing database to life in new creative ways.
What They Do: New digital media, Photoshop, video marketing, blogging… your super-hands on Creative is the forward-thinking mind that brings your inbound marketing to life.
Why You Need Them: Nothing fazes the creative when it comes to trying new things, and by teaming them up with your Data Analyst and Technologist, you’ll be on the straight and narrow to delivering content that converts.
Profile 4 – The Customer Champion
Who They Are: A Customer Champion brings balance to the force by being at the forefront of your retention marketing activity.
What They Do: Retention, retention…and more retention! Your Customer Champion ensures you’re creating and innovating for your customers and builds a loyal base of fans to reduce churn rates and supercharge customer lifetime value.
Why You Need Them: Referral business! Increasing customer retention rates by as little as 5% can grow a company’s profits by as much as 95%. And that’s not to mention the value of turning customers into business advocates.
Profile 5 – The Publisher
Who They Are: The publishing mogul is the one who puts your awesome new content marketing campaigns right under the nose of your prospects via the most relevant and engaging channels.
What They Do: Your kick-ass Publisher chooses and tests networks wisely to generate those leads and boost that all-important ROI. Whether it’s paid advertising, social media or PR they’ll know where your prospects digital hang-outs are, which channel to test and how to drive results.
Why You Need Them: Social media, paid advertising and PR will make a powerful content distribution mix in 2015, and being present across the right channels for your buyers is essential if you’re going to provide kick-ass value and generate leads.
Your 5 key profiles (whether that’s 5 people, 5 teams or just you!) will need to work in harmony if you’re going to drive those all-important results throughout the complete sales funnel this year.
By identifying or creating these 5 key roles, you’ll be more than ready for whatever the year and changeable marketing industry can throw at you.
Want to find out how each of the 5 profiles will help you smash your marketing strategy? Download the full guide – The Rise Of The 5: The B2B Marketing Team you can’t be without.
