Kate Boyce
Kate Boyce
Content Marketing Executive at Lead Forensics and a digital marketing, content and social media enthusiast. Lead Forensics is the UK's No. 1 website intelligence solution that can turn unknown website visitors into business leads and increase return from your online activity.
The Dark Art of Social Media ROI
Social media can be a bit of a dark art when it comes to ROI. It seems that everyone is publishing content, and just 'being...
5 Lead Generation Tips for Small Business Growth
Growth is a key objective for any small business, you may have started out small but you’ll have ambitions to grow and a plan...
Digital Marketing Tips to Maximise your B2B Event Marketing
Is event marketing out dated in the era of all things digital? Stats from the 2015 B2B Content Marketing Trends report proves not… Despite the…
Turbo-Charged Lead Generation – Bottom of the Funnel Tips
You’ve turbo-charged your way to the bottom of the funnel, and the end is in sight. Your prospects are qualified, but the question remains...
Lead Nurturing Activity Your Sales & Marketing Team Can’t Afford to Miss
It’s the era of engagement. B2B Marketing is no longer about marketing and selling on a business-to-business mind-set; we’re marketing and selling to humans. On...
Top-of-the-Funnel Tips for Turbo-Charged B2B Lead Generation
While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of...
20 Lessons for turbocharged B2B lead generation
How can you generate more leads? It’s a problem faced by all B2B marketers, and there’s rarely an easy answer (if there was, we wouldn’t...
3 Lead Generating Tips to Turbo-Charge your B2B Event Marketing
It’s becoming more and more apparent to B2B marketers that people like to buy from people, even in B2B marketing. In fact, for the...
Marketing To The Modern B2B Buyer
Whether from inbound, outbound or referral marketing activity, not a day goes by when B2B Marketers aren’t fighting to generate more leads. And it’s not...
Uh-Oh! 3 Practical steps to save your B2B lead generation strategy
We’re over a quarter of the way through 2015 already (crikey), and as time flies so do our strategic marketing goals, lead generation targets...
Digital Ad Decisions: Native Content Advertising Vs Paid Social Media
Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards...
3 Warning Signs Your Online Campaigns Are Failing, and how to fix them…fast!
There’s nothing more exciting to a B2B marketer than getting the chance (and the budget) to test new digital channels. You set up your...
6 Persona-Driven Steps To An Effective Content Marketing Strategy
You’ve spent days, weeks, months building your content marketing strategy, you’ve kicked off your content campaign, predicted a wave of interest, engagement and (most...
How To Build a First-Rate Team Of Data-Driven Marketers
According to Workbooks, 90% of the world’s data has been created in the past two years alone….which means there’s A LOT of data available...
Content Syndication: 3 Critical Steps for B2B Marketers
Are you a B2B content marketing guru yet? After sharing our tips on building an awesome content strategy, creating quality content, and a free...
6 Measurement Tips from the Content Marketing Experts
You’ve spent hours (even days) creating that amazing new marketing guide. Your buyer personas are going to love it. It’s going to cause a social...
3 Seriously Successful Content Marketing Champions
Not a day goes by when content marketers are not in competition for social engagement, digital space and that precious landing page traffic. Hungry...
Is Your Content Marketing SMART Enough?
While content marketing has had significant trend growth across 2014, it’s still an area that baffles over half of UK Marketers… And while B2B Marketers...
8 Time-saving Resources To Solve Your Content Marketing Insanity
“Insanity: Doing the same thing over and over again and expecting different results.” Albert Einstein (Marketing Magazine, Jan 2015). We’ve all seen THAT Content...
Are You The Best Manager On The Sales Floor?
To be a successful manager on a competitive sales floor, you need more than just technical sales skills to build a successful team of...