The Good, Bad, and the Ugly of Email Marketing


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Never before has communicating thoughts and ideas been easier. As a result of this however, it would seem that people have shorter attention spans. When it comes to getting your message across then, you will need every advantage possible to reach your target audience and have them take your message seriously.

Direct response online advertising, as well as email marketing point to the importance of being able to communicate your message quickly and effectively. In addition, brand and logo design can play a big role in helping your customers remember your product. That being said lets take a quick look at the good, the bad, and the ugly of email marketing now to see how these factors play in to whether or not customers respond positively.

The Good

Email marketing, like that offered by Koeppel Direct, allows you to contact millions of people around the world with information regarding your company, your product, and your message. Now, all people have to do is look at your email to see new information relating to your company. Email marketing has been a means for direct response online advertising for quite some time, meaning that there have been several techniques created to help catch and reel customers in.

The Bad

Research tends to suggest that fewer people act on email marketing then they do through other online advertising styles. Where as branding and logo design go a long way to keep people coming back, clicks through email marketing continue to be low. On the other hand, being able to reach so many people makes low participation ok, as even if .01% of people targeted purchase something, you will still make a lot of money.

The Ugly

When it comes to email marketing, the biggest problem for companies is not customer apathy. Rather, it is email-filtering services. Take Google Mail, or Gmail as an example. Gmail works to make its email better by making registering many emails from companies as spam. So, unless the person is looking in their spam or trash folders, they will never see your message. This has made it a challenge not only for companies looking to direct response online advertising through email marketing, but also groups and organizations sending out invitations to events. The end result is the ugly truth that automated features are stopping the message from getting across. To continue reaching consumers, alternative means should be investigated.

Marcelo Brahimllari
Marcelo Brahimllari works in the digital world and studies everything around marketing - he likes to research & write about business start-ups and their marketing integration.


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