Sunday Shorts – Canada Day Edition


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Canada Day

Here in Canada, today is officially Canada Day.

Celebrating the Constitution Act of 1867 (originally called the British North America Act), it’s the date that Canada became a country in its own right.

I’ve been here since Christmas 2006, and I’ve never met kinder people, enjoyed more beautiful open land, and simply appreciated the culture of this amazing country.

To celebrate in the style of this blog, I thought I’d share some quick and interesting stats on Canadians online.

Canadians Love Facebook

When 52% of a population is on Facebook, or just over 17 million users, you know it’s one of their favourites – and so it is with Canadians and the Big F. More than just 52% of the population, though, of Canadians online, more than 67% of them use Facebook. The largest demographic is 25-34, with over 4 million users, followed by the 18-24 age group. So I guess I should leave then.

Source: socialbakers

Canadians Love the Mobile Web

Of all the Internet users in Canada, one third of them browse from a mobile platform. 59% of these users are under the age of 35, with almost two thirds of them having been online for more than 10 years. The most popular manufacturer in Canada is Samsung (Android), followed by LG, RIM (BlackBerry), Apple and Nokia. Though with RIM’s curren woes, expect that to change drastically in the next 12 months.

Source: Stats Canada; comScore

Canadians Love Social Media, Full Stop

Maybe it’s the fact that Canada is such a wide open country, and you can go days without meeting another human (okay, maybe a wee exaggeration), but Canadians love the social web. From a report that Ipsos Reid carried out last year, it’s clear to see Canadians are very active online, and across all demographics.

  • 50% of all Canadians have at least one social network profile.
  • 45% visit a social media site at least once a week.
  • 32% of social media users have increased their time online for the previous 12 months.
  • 30% more Canadians are on Twitter than they were in 2010.
  • Linkedin usage has more than doubled in the last 12 months, accounting for 14% of Canadians online.

Source: Ipsos Reid

So, yeah – Canada loves the Internet. Oh, and they also make damn fine music – Happy Canada Day!

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Republished with author's permission from original post.

Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.


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