Highlights Include “Seven Dirty Words,” Segmentation and
Testing Tools for Better Email Delivery
LISLE, Ill. – (January 24, 2008) – Competition to penetrate email inboxes is fierce, but marketing expert Jordan Ayan knows how to do it. In his new book, “The Practical Guide to Email Marketing: Strategies and Tactics for Inbox Success,” Ayan explores how to break through the clutter and engage customers. This is Ayan’s third book. He also is the author of a leading book on creative thinking titled “Aha!—10 Ways to Free Your Creative Spirit and Find Your Great Ideas.”
As founder and CEO of SubscriberMail, an email marketing company that helps organizations successfully develop and deliver email communications, Ayan draws on his marketing experience to compile proven, practical advice to help both sophisticated and inexperienced marketers execute cost-effective, impactful email marketing campaigns.
A recent study by Jupiter Research states that U.S. email marketing spending is projected to grow to $2.058 billion by 2012, up from $885 million in 2005.
“Email is quickly becoming a core component of marketing strategies because it is economical and effective,” explains Ayan. “Wide adoption fueled the industry’s growth and highlights how critical it is for marketers to get it right.”
“The Practical Guide to Email Marketing” takes readers through an email marketing campaign from start-to-finish, including:
• completing successful segmentation;
• navigating complex opt-in issues;
• developing effective creative content;
• instituting insightful metrics; and
• a comprehensive checklist to ensure accurate testing.
Ayan concludes with a chapter designed to help marketers avoid spam filters: The seven dirty words you can’t say in subject lines; plus 100 others you shouldn’t use either.
“The Practical Guide to Email Marketing: Strategies and Tactics for Inbox Success” is available at www.amazon.com. The retail price is $14.95.
About Jordan Ayan
Jordan Ayan is the CEO of SubscriberMail and the author of two other books: “Aha!—10 Ways to Free Your Creative Spirit and Find Your Great Ideas,” and “Ignite Your Creative Spark.” SubscriberMail provides email marketing services and easy to use, sophisticated technology for email marketers. Customers of all sizes and from diverse industries rely on SubscriberMail to help solve their email problems through proven processes, patented solutions and expert knowledge. Interactive marketers voted SubscriberMail the best email solution in ClickZ’s Marketing Excellence award three years consecutively. In 2007, SubscriberMail was ranked 596 on the first-ever Inc. 5000 list of the fastest-growing private companies in the country. SubscriberMail is located in Lisle, Ill.
For more information, visit http://www.subscribermail.com.
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