Do you ever stop to consider the language that we use to describe our relationships with our customers. The target customer. Our hunter sales people. Shotgun marketing. Farming the installed base. Rifle shot marketing. In every one of these instances, either the customer is a target or we reduce him/her to a cow or a hen to consistently produce milk or eggs.
photo credit: Losttrekker
No wonder the customer has rebelled. And it is about time that we realize that the bullets are headed our way but no longer as arrows to a target but bullets of information either blasted out by customers as shotgun pellets or as rifle shots of information targeted directly at us, the enterprise.
The customer is no longer the target, we the enterprise are. We need to stop thinking of the customer as the target.
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