The sale is not the only way for you to interact with your customers, says Mike Moran of Search Engine Guide. You need to remember about the rest of the buying cycle and not the last click that comes about from the search. Too many people have gotten the idea that search marketing is great for sales, but have forgotten everything else about search marketing, and maybe marketing in general.
To really benefit from your customer searches, your site must be search engine optimized with the right search terms in your content. This only happens if you truly understand the language your customer uses to describe your product and you can only discover this if you listen closely to your customer.
For the full story check out: Stop Selling Your Products!
